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Posted by Roman on 03/17/07 15:17
Paul Furman wrote:
> Roman wrote:
>
>> I received a marketing call from a guy first showing me my website and
>> then some other website and ranking of that other website.
>>
>> My questions is it worth paying to SEO corporation a $1200 - $3000 setup
>> fee and then $150 monthly to get your website search optimized ?
>>
>> I used the domaintools.com and it seems like my website had higher SEO
>> rating and tag relevance than the example site he was showing me. I did
>> not pay attention to search engine ranking so far but I have my doubts
>> if this is really something I need to contract professionals for.
>
> Just try searching for likely keywords to see how you rank.
> http://www.google.com/search?hl=en&safe=off&q=prototype+pcb
> I didn't see your site in the first 7 pages of that search so if that's
> an important product, yes you should optimise things. I don't know about
> a monthly service but you want to have the right structure for your
> pages to rank well.
It's actually an electronic component store and proto PCB is just one of
the products.
>
> If you can't even find things using this format there is something
> seriously wrong:
> <http://www.google.com/search?hl=en&safe=off&q=prototype+pcb++site%3adipmicro.com>
>
>
Google visits us quite often and I think it has indexed all of our
products. I was on an online marketing presentation and they gave me
some ideas about SEO, that's why the site has meta info in the header.
The guy who called me said I had 90 characters in the title, 200
characters in description and 255 characters/15 keyword phrases in the
keyword tag. I am barely using portion of that.
Another thing they said was that if you are Google customer, they rank
you better, even if you just put Google Analytics on the site.
> One thing I found that really helps is to change the title of the page
> to include the actual product or search term, that's what puts things on
> the top of google searches.
The SEO sales guy said that also, I will do that.
>
> And I think urls with "?act=" and such tend to be shunned by search
> engines. Look at how php.net works, you just type www.php.net/echo and
> it finds the documentation for that command, keeping the main subject
> 'echo' in the url and putting it in the title bar too so it's absolutely
> clear that the page is 100 percent relevant. I need to rebuild one of my
> sites like this. Google 'search engine friendly url'.
This is a good idea, I will look into that also.
>
> Another thing I did on one of my sites was I noticed the google results
> included lots of long redundant lists of our full inventory which
> basically produced cluttered irrelevant landing pages for people so I
> set <meta name='googlebot' content='noarchive, noindex'> for those pages
> then the bots only archive the specific focused destination pages. This
> improved our ranking tremendously and made the results spot on relevant.
Well, so it seems that there is some improvements to be made by myself
for free before I contract someone to go any further with optimizing.
Thanks a lot for this reply.
Roman
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