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Posted by barry@motivateddesign.co.uk on 06/27/07 06:39
On Jun 27, 2:49 am, "M" <nowhere...@twilightzone.net> wrote:
> "Andy Dingley" <ding...@codesmiths.com> wrote in message
>
> news:h2s283ljub95ngffg617oln24enmtjtmda@4ax.com...
>
> > On Tue, 26 Jun 2007 11:48:13 -0700, "b...@motivateddesign.co.uk"
> > <b...@motivateddesign.co.uk> wrote:
>
> Hey good review. . . even I enjoyed it.
>
> > There's a "click here to validate" button, which is the web equivalent
> > of wearing a sign saying "Kick me". And yes, you're not all valid, and
> > now it's dead easy for your customers to see this, even if they didn't
> > know what the term meant a minute earlier..
>
> Now that's funny. (I personally didn't push the button but your point is
> taken. . .)
>
> > As to the copy-writing, then Id like to see less about you and more
> > about me. Don't give me a life story (or at least, stick it out of the
> > way on a page I don't have to read), give me a manifesto. Tell me why
> > _your_ vision of how web design should be done will make _my_ site sell
> > 2.5x as many widgets as it sold last month. Tell me what, tell me why,
> > but leave off the who.
>
> Excellent advice.
>
> Sell benefits, not features.
>
> I've periodically checked some of the sites that people use in their sigs in
> this group. I've encountered more than a few who go to great length to
> describe their technical qualifications, their training in server-side this
> or that, etc while trying to sell their services.
>
> Who cares? Clients just want to know how all that technical razzle-dazzle
> know-how benefits them. That's a principle that applies to all businesses,
> not just web-design.
>
> >> Any feedback welcome (so long as its nice)
>
> > So don't post it to Usenet.
>
> I think he -- the original OP -- meant that criticism should be
> constructive, vice sarcastic or mean-spirited. This post is an example of
> the former.
>
> Nicely done response. Others in this ng could learn a lot from you. . .
>
> M
Thanks everyone for your advice,
I have spent the last 5 years teaching computer science in school, and
have had enough.
Then had a bright idea, you used to be a web designer, may be I should
do that again.
But that was in the days of the good old table and I am learning CSS
stuff as a go along.
Teaching does not (in my experience) allow time to learn interesting
new stuff.
I will try to make all of the recommended changes and if I feel brave
post the site again for another going over.
Regards and thanks again
Barry
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