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Posted by Jukka K. Korpela on 09/07/07 10:51
Scripsit Sherm Pendley:
> Google keeps their algorithms secret, but it's pretty well-known that
> key- words found in headings rank higher than those found in ordinary
> text.
Well, it's at least a reasonable assumption. But beware that this is
probably just relative to the rest of the document's content. That is, your
h1 and h2 content might matter much more than your copy text, but not more
than someone else's text.
> That said, why on earth would you *want* to use presentational
> markup? This is 2007, not 1997. The use of symantically meaningful
> markup should be a no-brainer at this point.
Even in 1997, heading markup was a good idea.
The real question is why this would matter to anyone. Surely if someone is
wondering whether to use <font> or <h1>, he needs a crash course on web
design and should not write any HTML (more) before he has got a clue. If he
needed to ask, there are lots of fundamental questions he should ask but
probably doesn't unless we point out that he is now completely lost.
Yet, if you are working with existing pages, perhaps spat out by poor
"wysiwyg" tools, containg <font> markup where headings should appear, then
this is one of the cases where it _might_ be useful to modify existing
markup (which is usually waste of time). If you have such pages and you have
no time to rewrite them (which is what they really need), then, yes,
replacing <font> markup by heading markup and some simple CSS would make
sense. It might still be futile, if the pages as a whole are very poorly
written, in terms of markup.
--
Jukka K. Korpela ("Yucca")
http://www.cs.tut.fi/~jkorpela/
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