Posted by Glorywest on 10/11/06 16:40

Peter Olcott wrote:
> I have already hired a designer and want to provide him with more ideas. You
> indicated that the kind of advice that I was asking for can not be reasonably be
> provided, I have refuted this statement by providing two valid counter examples
> of the advice that you said could not be provided.

Your designer should be providing the ideas. All you should have to do
is communicate the goals of the site, problems you are having, who the
audience is, long range considerations and your budget range. The
designer's job is to create a website that addresses and solves the
problems put forth-creatively and within your budget.

You should review your designer's work to see if that is how they have
performed in the past. Your designer should also be interviewing you
for what you know is not working and why you think it's not working.
Not for suggestions about how to fix it.

Example: Our clients cannot find the prices and we are still getting
calls about pricing when all that info is on the site. We want to be
able to get more qualified leads from the site, but all we get are
shoppers, not buyers. We have not been able to get into the first 10
results for our keyword phrases.

Designer: To solve these issues I suggest we...

If you have to ask us, your designer is not doing his/her job. What are
you paying for? It sounds like you want to design instead. You may want
to consider another designer or perhaps just find a production person
so you can give all the instructions to them. It should be less
expensive than hiring a designer.

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