Posted by dorayme on 11/06/06 23:09

In article <_AE3h.46344$h82.6859@reader1.news.jippii.net>,
"Jukka K. Korpela" <jkorpela@cs.tut.fi> wrote:

> Scripsit Nico Schuyt:
>
> >> I guess, though, some companies like to send all their emails
> >> with their logos and other banners... a not unreasonable thing to
> >> want?
> >
> > I agree on that. I send HTML-mailings every month :-)
>
> Surely customers just love logos and banners, especially when using, say, a
> slow connection like GSM. They can't wait to see the fancy images and kewl
> formatting, which helps them to ignore the (excuse for) content.

OK. I was influenced to say this about companies from a personal
experience from last week in which I was asked to help out on the
HTML part. The experience may be informative to others so i will
describe it briefly.

This particular company wanted its logo on its emails and were
unhappy with its look and operation (I won't describe all). I
know little about HTML email and said so but asked them to send
the html they were using. I basically approached it on the
assumption it should be good HTML and CSS and tested it in
browsers and returned it and hoped for the best. Yup, they were
very pleased! I was rather surprised because I did not know how
such things are slotted in to email programs on this issue and
thought there would be "issues".

What was good about it? If I may say: I tossed the MS word
generated HTML and replaced with something two orders of mag at
least less. A proper doctype and structure. And very simple CSS.
Got hold of the rather big logo and grabbed the pictorial part
and reduced it to under 4k and provided for the textual rest in
straight out HTML with some CSS styling. In other words, HTML
emails need not be overblown overkill any more than normal
webpages.

(Hey Sid, I know, I am only allowed to boast every 5 years but
cut me a bit of slack will you please...)

--
dorayme

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