Posted by Travis Newbury on 12/27/06 14:54

Andy Dingley wrote:
> > > That's good, because they won't get my business.
> > And they are weeping right about now I am sure...
> The investors of boo.com are still weeping and a lot of that site's
> problems were simply because of the use of Flash (arguably premature).

6 years ago when this took place Flash was a toy for making cartoons.
Useful Actionscript and dynamic loading of content, which is essencial
for low bandwidth connections, was not implemented. Not to mention it
sounds like the management team had no clue about the dynamics of their
audience.

And of course, an e-commerce site is (probably) not a good choice for a
Flash site. Though there are exceptions. I made an awesome tool for a
local mom and pop on-line t-shirt store that let people design, view,
and order custom t-shirts. You could upload graphics, drag the
graphics and create text in various fonts on both the front and back of
t-shirts, sweat-shirts, and pullovers, then preview it. Both the users
and the store loved it, and there was a substantial increase in revenue
because people were in complete control of their design and pay via CC.
If you didn't use flash, you had to do it the old fashion way over the
phone or in person. Nothing better than spontaneous purchases...

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