Reply to DTAC Thailand Selects Yellowfin for Real-Time Business Intelligence

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Posted by YellowFin Announcements on 02/12/07 19:58

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Yellowfin International, the leading provider of embeddable Business
Intelligence solutions, today announced DTAC, Thailand's leading
wireless communications brand with over four million customers, has
selected Yellowfin for its general packet radio Service (GPRS) network
and roaming management reporting.

Yellowfin provides critical business intelligence data and real-time
call detail record (CDR) reporting that enables the wireless operator
to better understand the performance of its GPRS network in terms of
call completions, data transactions and other service deliverables.

"Asia-Pacific represents one of the largest growth opportunities for
Yellowfin's business intelligence solutions," said Glen Rabie, CEO of
Yellowfin. "As one of the large, innovative wireless operators in the
region, DTAC is a significant win for us and demonstrates the benefits
of our real-time business intelligence solutions to help service
providers deliver superior service offerings, reduce customer churn
and increase profitability."

Rabie added, "Ultimately, our embedded BI solution mean better service
delivery and higher satisfaction for DTAC's subscribers, which helps
to maintain customer loyalty and increase DTAC's revenues."

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