Posted by Toby A Inkster on 04/29/07 07:43

David wrote:

> 2. If a website has 10 keywords that will cover 80% of the searches,
> will adding 20 more keywords somehow reduce the effectiveness of the
> first 10 keywords?

Assuming that you're talking about <meta name='Keywords' content='...'>
then adding more keywords has no effect on anything.

This is because the vast majority of search engines now ignore them. If
you want to improve your search engine rankings, work on improving your
site's content. If you do that, then more people are likely to link to
your site, which will bring you more traffic from people following the
links, plus it will increase your search ranking in engines like Google
which use link count as a mechanism for determining quality.

If you want to use the meta keywords for some other purpose, by all means
do, but don't kid yourself that search engines will take any notice of them.

--
Toby A Inkster BSc (Hons) ARCS
http://tobyinkster.co.uk/
Geek of ~ HTML/SQL/Perl/PHP/Python*/Apache/Linux

* = I'm getting there!

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