Posted by S.T. on 06/27/07 20:21

"M" <nowhereman@twilightzone.net> wrote in message
news:Kxggi.64228$NV3.22656@pd7urf2no...
>I designed a business site for a friend. It ranks six on Yahoo, but the
>equivalent search term on Google doesn't turn up anything directly on the
>first ten pages. (It does turn up in a Yellow Pages on the first page).
>
> I know that SEO is an industry in itself. However, I understand the
> various search engines keep their respective algorithms a closely guarded
> secret.
>
> I haven't found any outstanding refs that say anything significant on the
> issue. Anybody here have refs -- web or in book format -- they can
> recommend?

This will pretty much take you to 70% understanding, or the typical
knowledge of most "SEO Consultants"
http://www.seomoz.org/article/search-ranking-factors

Start with that, try it out, and see where it gets you.

If you want more detail, and take you up to 80%-85%, shell out $100 for a
subscription to:
http://www.searchenginehelp.com/
... and read, read, read. (not affiliated with site, just a fan)

The last 15%-20% is gonna require either a) hiring of a truly good SEO
consultant (rare and those who exist are extremely pricy) or a) a LOT of
research on the topic. For some *highly* competitive categories it may be
your only option for volumes of organic search traffic however.

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