Posted by Harlan Messinger on 01/23/08 14:07

Travis Newbury wrote:
> Not to start another war, but....
>
> My son has a small video production company in Atlanta that create
> music videos, training videos and (to pay the bills) wedding videos.
> His website was just like everyone else's. HTML, CSS, and a little
> flash for the video portion. Accessible to most vidsitors.
>
> I told him, let change the website to an all Flash website that
> tightly integrates the site with the video. His customers loved it
> (especially the wedding customers for some reason). The traffic
> almost tripled in the course of a 2 months. His clients, who had
> video hosted his site (mostly wedding videos) were all excited about
> the new look and functionality of the site, they shared our link with
> their friends who in turn also loved the look and feel of the site,
> and many became new customers. Requests came in for both new video
> work (mostly wedding and training), as well as requests for custom
> Flash video players for their websites and myspace accounts (mostly
> for wedding and music video clients).
>
> Moral of the story? Changing to a full Flash based site with heavy
> animation and video proved to be the ticket for getting new clients.
> Why? Because that is what the customers wanted. In a site that
> promotes video and more particularly Flash video on the web, the
> people that wanted that stuff integrated tightly with their websites
> wanted to see that functionality on his.

Makes perfectly good sense. It also doesn't tell us what would have
happened if your son's business instead was selling shirts.

> Now to even top this, I did the entire site in CS3 so a good portion
> of the visitors to the site probably got the "you need to upgrade"
> page when they arrived. There is no NON-Flash alternative. If you
> don't have the newest Flash player the site is useless to you, and you
> will probably take your business else ware.

You say that like it's a good thing. Why would you not want to go the
extra step?

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