Posted by Andy Dingley on 01/23/08 15:06

On 23 Jan, 12:31, Travis Newbury <TravisNewb...@hotmail.com> wrote:
> On Jan 23, 7:13 am, Andy Dingley <ding...@codesmiths.com> wrote:
>
> > you're obsessed with pixel-perfect image design
>
> And by "obsessed with pixel-perfect image design" you mean
> understanding that maybe, just maybe, different things apeal to
> different people then you are right, I am obsessed with pixle perfect
> design.

That's not what I mean -- what I mean is "Thinking that the web is
made out of printed paper"

> But then so are my clients and their customers

They they're still wrong.

I understand your point here - I've worked in big ad agencies, and in
magazine publishers. Both did terrible web design, because what they
most wanted above all was a glossy magazine page that looked like an
advert. Both thought that ghastly sliced-image web pages designed as
PSDs were the right thing to deliver.

One had end-user customers who hated the sites, the other simply had
no end-user customers. The magazine publisher learned (over several
years) and fixed many problems. The ad agency was insulated from
reality because their immediate customers (big brands) didn't know any
better either and didn't realise that there were no end-users. Finally
they simply went bust (at least the web division of a huge
conglomerate).

> If you give the customer what they WANT they will return,

Until they go bust. They might return, their end-user web browsers
won't, because the sites suck.

> if you try
> to force feed them what you think they NEED you will lose.

You might. You might convince them, or you might fail to. IMHE, they
learned very slowly and finally got a clue about a year after I'd
left.

Or they might throw you out through the door, in which case at least
you're not working for circle.com any more. Win, win, win!

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