Posted by Chaddy2222 on 01/23/08 15:18

On Jan 24, 2:06 am, Andy Dingley <ding...@codesmiths.com> wrote:
> On 23 Jan, 12:31, Travis Newbury <TravisNewb...@hotmail.com> wrote:
>
> > On Jan 23, 7:13 am, Andy Dingley <ding...@codesmiths.com> wrote:
>
> > > you're obsessed with pixel-perfect image design
>
> > And by "obsessed with pixel-perfect image design" you mean
> > understanding that maybe, just maybe, different things apeal to
> > different people then you are right, I am obsessed with pixle perfect
> > design.
>
> That's not what I mean -- what I mean is "Thinking that the web is
> made out of printed paper"
>
> > But then so are my clients and their customers
>
> They they're still wrong.
>
> I understand your point here - I've worked in big ad agencies, and in
> magazine publishers. Both did terrible web design, because what they
> most wanted above all was a glossy magazine page that looked like an
> advert. Both thought that ghastly sliced-image web pages designed as
> PSDs were the right thing to deliver.
>
> One had end-user customers who hated the sites, the other simply had
> no end-user customers. The magazine publisher learned (over several
> years) and fixed many problems. The ad agency was insulated from
> reality because their immediate customers (big brands) didn't know any
> better either and didn't realise that there were no end-users. Finally
> they simply went bust (at least the web division of a huge
> conglomerate).
>
> > If you give the customer what they WANT they will return,
>
> Until they go bust. They might return, their end-user web browsers
> won't, because the sites suck.
>
> > if you try
> > to force feed them what you think they NEED you will lose.
>
> You might. You might convince them, or you might fail to. IMHE, they
> learned very slowly and finally got a clue about a year after I'd
> left.
>
> Or they might throw you out through the door, in which case at least
> you're not working for circle.com any more. Win, win, win!

Umm Andy Trav works for the entertainment industry (mainly sites such
as:
http://www.snoopdogg.com/
Oh and he does the video players not the actual web authoring!.
--
Regards Chad. http://freewebdesignonline.org

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