Posted by GreyWyvern on 11/10/72 11:24

Charles Sweeney <me@charlessweeney.com> wrote:

> GreyWyvern wrote
>
>> The obvious alt text
>> for a logo would be the name of the company/organization it
>> represents.
>
> The obvious alt text would be "company name logo".

No. You're hung up on the mechanics of how browsers put together pages,
with all the various pieces of technology, when instead you should be
considering them part of a document structure which works regardless if
certain parts are disabled.

If someone is browsing with images off, it's pretty certain they are doing
so for a reason. "company name logo" tells them they are *missing*
something, while using the name of the company tells them *what* they are
missing. Think about it: what is the purpose of a company logo? Most
often it is to identify the company. How does "company name logo"
identify the company?

Is all your alt text just a teaser to get people with images turned off to
load them to see what they're missing? Don't you think that's a little
presumptuous? What if your visitors are blind?

Grey

--
The technical axiom that nothing is impossible sinisterly implies the
pitfall corollary that nothing is ridiculous.
- http://www.greywyvern.com/webslavent?msg=149 - Presto the Puffin!

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