Posted by Mimic on 08/23/05 02:30

Onideus Mad Hatter wrote:
> On Fri, 19 Aug 2005 23:12:02 +0100, Mimic <dev@null> wrote:
>
>
>>>...not really. Why would I want to limit myself to Walla Walla? I
>>>can get web design jobs in Walla Walla via much easier means than
>>>trying to rely on Google.
>>>
>>>And really, the bottom line is that Google just isn't a viable tool to
>>>try and use for advertising in the first place. Anyone whose pushing
>>>such an endeavor obviously doesn't know the first thing about running
>>>a business.
>
>
>>Word of mouth is the *BEST* way to advertise, no two ways about it.
>
>
> ...second best actually. The best way to advertise is proactive
> recruitment. Build generic prototype sites (like say for a jewelry
> store) and then go around to every single jewelry store site you can
> find that looks like shit (won't take too long) and email them (in a
> non spamish as possible way) and show them what you can do.
>
> --
>
> Onideus Mad Hatter
> mhm ¹ x ¹
> http://www.backwater-productions.net

That would be a different spoke of marketing. The marketing strategy
would also be greatly dependant on the subject at hand. For example,
sending out a portfolio to prospective clients, would be a great way to
get the word out about a design company, but if you had a new product
launch due, word of mouth is the best. Youll find most BIG companys will
use public hype and social viral marketing strategies in order to
advertise a new product, and then use traditional methods, such as
posters to keep people interested. Take the PSP for example, how much
advertisement have you seen for that? While I cant speak for the states,
over here : none. Launch date : 1st Sept. No-ones seen it advertised,
yet everyone knows its coming, and everyone wants one. A good example of
viral marketing would also be, amihotornot.com. Launched in 2000, it
generated over 4 million views a day, after only a couple of months.
Their marketing budget was 0, so they used hype and viral marketing.

What you proposed can work when implimented well. But you have to be
careful, not only of people trying to rip your work for a cheaper price,
but also when youre offering people something youve made, it looks more
desperate - ever been to spain et al? You have these people come into
restaurants, take a photo of your, then ask you to buy it, you feel
pressured, violated, and it doesnt ook professional. Such a method
certainly shouldnt be relied upon as the number one means of marketing.

--
Mimic

"The man who awaits the rising of the sun, cannot wait forever."
ZGF0YWZsZXhAY2FubmFiaXNtYWlsLmNvbQ== [ www.hidemyemail.net ]

[Back to original message]