Posted by Ed Jay on 08/24/05 19:01

Neredbojias <neredbojias@neredbojias.com> wrote:

>With neither quill nor qualm, Ed Jay quothed:
>
>> Neredbojias <neredbojias@neredbojias.com> wrote:
>>
>> >With neither quill nor qualm, Tina - AxisHOST, Inc. quothed:
>> >
>> >> Actually, I've had axishost.com for quite awhile. I've decided to focus on
>> >> resellers, higher-needs hosting and managed servers - rather than budget
>> >> hosting so much, in order to be able to provide the kind of quality service
>> >> that I want to offer. Its hard to be the best when customers pay $2 a
>> >> month and it costs $10 an hour for decent support staff.
>> >>
>> >> I do miss running affordablehost though...terribly.
>> >
>> >Why don't you start a new, high-end, cream-of-the-crop small-user
>> >service? Charge whatever and call it "unaffordablehost.com". I'll bet
>> >you the bottom of my britches that you'd get more than a few clients.
>>
>> You're absolutely right. I once owned a company that produced the highest
>> priced widget in its market. Three-times the cost of others and it wasn't
>> much better than the best of the rest. I advertised using the line, "When
>> other widgets are a dime a dozen, ours costs an arm and a leg!" We
>> couldn't keep up with demand. :-)
>
>It's a "psycho-logical" thing. People want "The Best" and are willing to
>pay for it (-if it's at all affordable) just to be smug in the knowledge
>that they have "The Best" and everybody else's thingy is inferior to
>their own. A good entrepreneur can interpret his market and advantage
>himself of its opportunities intuitively.

Yes, and people also want bragging rights about how much they can afford
to pay. And then, there's always the [fallacious] thought that 'things'
are worth the price one pays for them.

I've seen many examples of 'things' not selling at a reasonable price, but
when the price is arbitrarily increased to a seemingly unreasonable level,
buyers flock to the table.

BTW, I employed the 'arm and leg' line out of defense. I felt that it
was/is important to circumvent people from saying, "It costs too much." I
reasoned that by saying it myself, it would cut them off at the knees. It
worked. :-)

Ed Jay (remove M to respond)

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