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Posted by PeterMcC on 06/22/06 08:22
Jamie Allison wrote in
<vridndW_0Ycz1wfZRVnyiw@bt.com>
> Hi All,
>
> I have been looking for some information on keywords and
> descriptions. I have found a fair bit out there but nowhere can i
> seem to find what the recommended number of keywords is or even the
> maximum number if there is even one.
>
> If anyone could let me know if there is a maximum number of keywords
> one shuld use i would be greatful.
>
> Thnanks in advance.
>
Use as many keywords words as you like in the meta tag - the search engines
haven't used them for some years because of the abuse that they were put to.
As for the description meta - this is rarely used as indexed text (in other
words it won't help your search engine ranking) but it is used by many
search engines to provide the text that is shown in the search results.
Treat it as the most important bit of text that you have for persuading
people to click on your link. It's the one chance you get to differentiate
between your site and all the others listed in the results - make it a good
read. For most SEs, you've got around 150 characters, including spaces.
The other <head> information that is crucial for the SEs is the title -
words in the title are possibly the most significant on the page as regards
optimisation. Use them sparingly - each word dilutes the "density" of the
others. "A page about cats and dogs" has a density of 16.6% for each word;
"cats and dogs" has a density of 33% for each word.
Unless people are likely to search for you by company name, don't waste the
valuable space in your title with it - most searchers will be describing the
product/service they want in the search term that they use, not the name of
the company that they expect to supply them. "Joe Bloggs and Company, the
Widget people" has six words out of the seven that will probably never be
entered in searches for widgets - unless Joe Bloggs and Company are a brand
leader.
Research the search terms that are being used for your product/service and
distil them into a single phrase for your title.
Check for terms:
http://www.digitalpoint.com/tools/suggestion/
https://adwords.google.com/select/KeywordToolExternal?defaultView=3
Lots more info at:
http://searchenginewatch.com/
Good discussions on:
alt.internet.search-engines
....and spare a thought for the first-time poster there today who wanted to
know whether it was worth replacing the 305 in his '85 Firebird with a 350
:)
--
PeterMcC
If you feel that any of the above is incorrect,
inappropriate or offensive in any way,
please ignore it and accept my apologies.
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