|
|
Posted by Toby Inkster on 08/04/06 22:12
Ed Mullen wrote:
> the site has a limited audience (as does mine).
A little rant, not in any way directed at either of the two above
mentioned sites, which I'm sure are brimming with wonderfulness...
I can't stand the concept of a "target audience". Why can't people/
companies just be honest and say that their product is "of limited or
no appeal to the general public".
Every creator/inventor/designer/artist/author would love to reach the
entire global audience (think of the sales!), but their lack of
ambition/confidence/brilliance/vision leads them to create products
that fall short of the ideal.
When they realise that vast segments of the world population are
disinterested in their creations, they are comforted by the notion
that these people are "not their target audience" and thus may be
ignored.
"Yes, I'll create my website with hundreds of popups and lots of
Flash navigation, and my target audience will love it because my
target audience is people-who-love-hundreds-of-popups-and-Flash-
navigation, or more specifically my target audience is people-who-
love-my-site."
The notion of a target audience itself becomes a moving target. One
doesn't refine ones product to meet the needs of the target audience;
one redefines the target audience so that it neatly co-incides with
the people who would already buy your product.
And thus the product is not improved.
</rant>
--
Toby A Inkster BSc (Hons) ARCS
Contact Me ~ http://tobyinkster.co.uk/contact
Navigation:
[Reply to this message]
|