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Posted by Greg N. on 08/20/06 19:01
mbstevens wrote:
> Here we go:
> http://www.useit.com/alertbox/reading_pattern.html
> http://blogs.zdnet.com/BTL/?p=2776
Interesting. But, in no way is this a proof or indicator that menus on
the right would be in any way less ergonomic.
If anything, it shows that the content of a block of information is
scanned in an F-fashion. It shows that the frequency that individual
blocks are looked at is somehow in proportion to their amount of text
content. It shows that our eyes are trained to dodge ads.
But it is not surprising that these eytracking studies show little
attention to the right hand side of web pages, because most web pages
don't have much there to look at. To conclude that right hand menus
would be inferior is daring.
It reminds me a little of the joke of the bridge project:
The city fathers debated building a new bridge across the river. To
determine whether a bridge at this spot would be needed and accepted by
the citizen, they hired a consulting firm. After an extensive traffic
flow tracking project, the consultants suggested not to build the
bridge. The tracking data clearly showed that there was no traffic at
the projected bridge position.
--
Gregor mit dem Motorrad auf Reisen:
http://hothaus.de/greg-tour/
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