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Posted by Jukka K. Korpela on 10/28/06 22:57
Scripsit entrepreneur:
> When you're trying to create effective page content that will appeal
> to both human visitors and search engine spiders, you need to get the
> most out of every page element.
Nope. That's a wrong approach. The right way to start is from the textual
content and adequate markup for it.
Various tricks that people try might be effective in some search engines for
some time. Most tricks aren't. Those that are may soon become ineffective as
search engines "learn" to deal with various forms of cheating, or operations
that they interpret as cheating. Many tricks actually fire back sooner than
people expect.
> One way to do this is to use ALT and
> TITLE attributes wherever you can.
Nonsense. You need to use ALT attributes where they are required - for their
defined purpose, not for boosting up your site in search engines. The TITLE
attribute is mostly just pointless but easily becomes harmful, since you
start relying on it and make your _content_ defective.
> Understand Their Purpose
>
> The ALT attribute is designed to be an alternative text description
> for images.
So you don't understand even the basics of ALT, yet you consider yourself as
competent to teach others to use it.
--
Jukka K. Korpela ("Yucca")
http://www.cs.tut.fi/~jkorpela/
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