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Posted by Travis Newbury on 11/10/06 15:55
Bergamot wrote:
> > If a company switched from a "everyone in the freeking world can
> > see it" website to a Flash website and their revenue increases. Is it
> > a good thing or a bad thing?
> > And how would you justify to the stock holders (owners, mom and pop,
> I am often curious about the decision to switch from HTML to an all
> Flash site in the first place, particularly for mom and pop type of
> operations. Your argument sounds like it's a given that Flash will be
> automatically better. Are you so sure?
Not saying that at all. I am saying that flash sites (all flash or
partial flash) have their place. ESPECIALLY in the entertainment
industry (any movie site) and sites geared to children (barbie.com,
cartoonnetwork.com etc...)
Flash is NOT for everyone. But it is not "evil" either. And in many
cases (like those listed above) it can actually be beneficial.
> Have these owners actually done any research that indicates their
> revenue will increase, or are they doing it just because they think it's
> the kewl thing to do, or because there are some developmental advantages
> with Flash (and users aren't a significant part of the equation)?
They have done the research. That is why they continue to use it, and
more and more similar sites are moving to it. I doubt you can actually
find a major studio movie release site that is not Flash based.
(Actually, I can ONLY speak for Cartoon network. I am assuming the
other similar sites would find the same)
> > What argument would you use to convince me to make LESS money so more
> > people can see the site?
> If the client hasn't done their homework, what argument would you use to
> convince me that they will make more money just because it's Flash?
A client (AND developer) doing their homework is the key. But the
premise of my question was that they DID switch, and they DID see a
revenue increase. Can you come up with an argument that would convince
the client to revert back to a non Flash site? Or do you agree, that
IF the flash site increases revenue (and that is measurable) then flash
was correct for that site?
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