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 Posted by Bergamot on 11/10/06 17:16 
Travis Newbury wrote: 
> Bergamot wrote: 
>> I am often curious about the decision to switch from HTML to an all 
>> Flash site in the first place, particularly for mom and pop type of 
>> operations. 
>> Have these owners actually done any research that indicates their 
>> revenue will increase, 
>  
> They have done the research. 
 
You assume they have, anyway. ;) I'm not so convinced of that. 
 
Anyway, you're really only saying it's a given that entertainment type 
sites need Flash. You didn't make any distinction as to the type of site 
before, you more or less made the unqualified statement that Flash will 
make them more money, whoever they are. 
 
> I doubt you can actually 
> find a major studio movie release site that is not Flash based. 
 
Entertainment sites are a different animal. I'm asking about other types 
of sites, specifically mom and pop small business since you included 
them in your list of those who benefit from switching to Flash. Say, for 
example, a local auto repair shop (as one in my neighborhood does). Why 
would they think they need a Flash site unless someone thought it would 
be kewl? 
 
> A client (AND developer) doing their homework is the key. 
 
And most clients don't have a clue as to what they really need, and many 
developers prostitute themselves and give the client whatever they ask 
for, regardless of whether it is the right thing to do or not. We hear 
that in these newsgroups all the time. 
 
> But the 
> premise of my question was that they DID switch, and they DID see a 
> revenue increase. 
 
And my question was whether it was an informed decision to switch in the 
first place. You assume yes, I don't. 
 
Hey, I'm all for making money, but Flash doesn't automatically mean they 
will. You suggested it will. 
 
--  
Berg
 
  
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