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Posted by Andy Dingley on 03/20/07 11:08
On 20 Mar, 02:34, "Ferdy" <fred...@bellsouth.net> wrote:
> Can someone help with the necessary code to fix these items?
Yes, they're called "web developers". You can employ them. Some of
them are even worth hiring.
Alternatively you can learn to do it yourself. If you want a tutorial,
the only one I'd recommend is O'Reilly's "Head First HTML with CSS &
XHTML". You will need to do some work here - it's a non-trivial
exercise.
As to optimising your site, then I think it's impossible to SEO your
homepage and overall site. It's a drop-shipper bucketshop with a wide
range of products -- there's no rational Google search for which it
_ought_ to be returned. if you want targetting, then you need focus.
Try setting the store up to have a stronger "department" character
where appropriate and work on optimising search results for those.
Your homepage itself is probably only going to be used by people
typing the name from memory. Search engine traffic will be going in
deeper immediately.
Apart from that, SEO is easy. Don't try and cheat, the gains are
negligible and short-lived anyway. Instead have some _content_ on
there. Good images, good descriptive text. Good accessible design
that's accessible to the infamous blind users with obscure browsing
tools is also good accesible content for search engine spiders. Read
Joe Clark's free web book on accessibility.
If you have good original content (maybe a dating guide to Tiffany
lamps, that sort of thing) then you'll get pagerank from other sites
and antiques chatboards referencing you.
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