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Posted by Travis Newbury on 06/19/07 12:01
On Jun 18, 11:16 pm, "Chris F.A. Johnson" <cfajohn...@gmail.com>
wrote:
> When making a page readable over a large range of settings is so
> easy, why would one do anything else?
Well the main reason would be if it increased your sales, or helped
your bottom line. If I learn what excites my target audience, and I
give it to them, then my sales go up even if I designing like that
makes the site unusable to some non target audience visitors.
If I am selling hemorrhoid cream, then I will more than likely get the
most sales if the site can be viewed, and navigated easily by an older
audience like your Mom. With the exception of maybe a application
training video [oh the visuals that brings], the site would probably
be very straight forward. Putting fancy Flash menus is meaningless to
someone that has hemorrhoids.
But, if I am selling a cool ass video game that is directed at couch
potato 12-17 year old boys who spend every moment of their lives
either masturbating or playing this game, then I will have a shit load
of fancy Flash, lots of suggestive boobalishious images and videos for
them to see. Your Mom would probably never be able to use the site,
and I might even lose a sale to you if she tried to go to the site and
buy you a birthday present, But I am pretty sure that the sales I
gain by giving my target audience (read that as the people that LOVE
this kind of stuff) exactly what they want will far outweigh the few
I lose because someone not in my target audience (your Mom) can not
use the site for one reason or another.
That is why you might not want to make your pages readable over a
large range of settings. And your right, making a site that spans all
configurations is easier than the one I described.
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