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Posted by M on 06/27/07 01:49
"Andy Dingley" <dingbat@codesmiths.com> wrote in message
news:h2s283ljub95ngffg617oln24enmtjtmda@4ax.com...
> On Tue, 26 Jun 2007 11:48:13 -0700, "barry@motivateddesign.co.uk"
> <barry@motivateddesign.co.uk> wrote:
Hey good review. . . even I enjoyed it.
> There's a "click here to validate" button, which is the web equivalent
> of wearing a sign saying "Kick me". And yes, you're not all valid, and
> now it's dead easy for your customers to see this, even if they didn't
> know what the term meant a minute earlier..
Now that's funny. (I personally didn't push the button but your point is
taken. . .)
> As to the copy-writing, then Id like to see less about you and more
> about me. Don't give me a life story (or at least, stick it out of the
> way on a page I don't have to read), give me a manifesto. Tell me why
> _your_ vision of how web design should be done will make _my_ site sell
> 2.5x as many widgets as it sold last month. Tell me what, tell me why,
> but leave off the who.
Excellent advice.
Sell benefits, not features.
I've periodically checked some of the sites that people use in their sigs in
this group. I've encountered more than a few who go to great length to
describe their technical qualifications, their training in server-side this
or that, etc while trying to sell their services.
Who cares? Clients just want to know how all that technical razzle-dazzle
know-how benefits them. That's a principle that applies to all businesses,
not just web-design.
>> Any feedback welcome (so long as its nice)
>
> So don't post it to Usenet.
I think he -- the original OP -- meant that criticism should be
constructive, vice sarcastic or mean-spirited. This post is an example of
the former.
Nicely done response. Others in this ng could learn a lot from you. . .
M
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