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Posted by Travis Newbury on 08/17/07 11:30
On Aug 17, 7:06 am, Harlan Messinger
<hmessinger.removet...@comcast.net> wrote:
> > So if Flash trips the owner's trigger, he should have it, and who knows,
> > maybe he knows *his* clientele better than the designer knows them.
> Or maybe he doesn't. Business people think *lots* of things about
> customers that aren't true....
Lets use MTV.com as an example. MTV.com went from an HTML site to an
all flash site because they knew their visitors liked the way MTV was
presenting itself with Flash. Well the Business side said "Hey lets
make the entire site Flash based because they like Flash so much!"
And they did. But after watching the site for a while, they notices a
decrease in visitors and revenue from the site. So they went back to
a HTML site with some heavy usage of Flash where it was most
appropriate.
The moral is, keep an eye on your site. Tweak, change, try new
things, and monitor the results. Even after you find the right
combination that works for your site, you still have to continually
monitor and maintain the site. A website should be fluid in the sense
that you are continually tweaking to get the most out of it that you
can. As your audience, product, service, technology, and a million
other factors change, so should your site.
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