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Posted by Harlan Messinger on 08/17/07 19:27
Travis Newbury wrote:
> On Aug 17, 7:06 am, Harlan Messinger
> <hmessinger.removet...@comcast.net> wrote:
>>> So if Flash trips the owner's trigger, he should have it, and who knows,
>>> maybe he knows *his* clientele better than the designer knows them.
>> Or maybe he doesn't. Business people think *lots* of things about
>> customers that aren't true....
>
> Lets use MTV.com as an example. MTV.com went from an HTML site to an
> all flash site because they knew their visitors liked the way MTV was
> presenting itself with Flash. Well the Business side said "Hey lets
> make the entire site Flash based because they like Flash so much!"
>
> And they did. But after watching the site for a while, they notices a
> decrease in visitors and revenue from the site. So they went back to
> a HTML site with some heavy usage of Flash where it was most
> appropriate.
I didn't know that. Good story. It is true that websites for multimedia
companies are themselves multimedia enterprises. People come to them for
the entertainment. But on the other hand those who just want to catch up
on story lines or see the schedule for the coming week shouldn't need
Flash for that.
Last night I clicked on an ad for the Heineken Draft Keg because I was
interested in its features and the technology behind it--not because I
wanted dancing and music and flashy graphics and difficult-to-use
controls. (I happen to have been watching "So You Think You Can Dance"
at the time, so I definitely did not go the Heineken URL for lack of
entertainment.) It's a good thing I do have Flash because if I had been
using my Treo at the time, Heineken would have displayed a message (I
know, I turned off Javascript and refreshed the page to check) telling
me to install Flash, and would not have taken the opportunity to give me
the information I had gone there to find, something they could have had
a copywriter write up in an extra thirty minutes.
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