|  | Posted by YellowFin Announcements on 09/03/07 13:37 
Yellowfin, Powered by J2EE, Jasper, BIRT, Spring, jfreeChart
 Advanta releases ATLAS BI using Yellowfin Business Intelligence
 
 3rd of August, 2007 - Advanta Software, specialist software solutions
 provider to the 3PL and logistics markets, announced the release of
 ATLAS BI, a state of the art business intelligence module as an
 addition to Advanta's ATLAS logistics suite.
 ATLAS BI comes as a result of a partnership with local business
 intelligence specialist Yellowfin International. Based in Melbourne,
 Australia. Yellowfin focuses on the development of business
 intelligence solutions that are simple to use and easy to integrate
 into a clients' existing IT systems.
 
 The ATLAS BI suite will be enhanced in the near future with; -
 
 Atlas BI Alerts which will allow the establishment of system wide
 alerts to be triggered and delivered in response to specific user
 defined events. Atlas BI Alerts will utilise SMS and internet email
 integration technology to deliver alerts to the designated person or
 team.
 "Atlas BI offers 3PL and logistics service providers an opportunity
 to offer their clients total transparency in business operations and
 the ability to measure actual KPI's against target KPI's providing
 greater control to the user" said Robert Kery.
 
 "We are very excited with the addition of ATLAS BI to our product
 suite. Early feedback from our client bases has been very positive and
 we expect many of our clients to take up the ATLAS BI module in the
 coming months".
 
 Atlas BI is an advanced business intelligence module developed using
 Yellowfin's underlying business intelligence application and providing
 the seamless integration to Advanta's ATLAS suite.
 Atlas BI improves business performance by presenting meaningful
 information in a visually attractive and easy to read format. As part
 of the Atlas e-Logistics suite, Atlas BI comprises of a number of
 components as shown below:
 
 Atlas BI Ereports is a reporting toolkit which provides for the
 development of web based enquiries and reports which are presented in
 a visually attractive and simple to read format. Atlas E-reports'
 transforms data from data tables into graphical reports which are easy
 to analyse. For example pie charts, report tables and line graphs.
 Atlas BI Dashboard is adashboard toolkit allowing the development of a
 personalised business intelligence dashboard. Atlas Dashboard enhances
 the visibility of business performance. It displays performance of
 specific objectives against pre defined targets, providing the tools
 to improve business decisions through out the organisation.
 Atlas Console is a software and services bundle providing a logistics
 specific dashboard and reports together with a set of pre configured
 data views implementation services.
 
 Robert Kery, Managing Director of Advanta and Glen Rabie, CEO of
 Yellowfin commented on the new exciting relationship between the two
 software partners.
 
 "For some time we have been searching for a business intelligence
 solution that meets the broad range of web reporting and analysis
 needs of the 3PL and logistics markets. While there are many products
 available, we found Yellowfin's product to be unique. It provides not
 only the broad functionality and ease of use required in the logistics
 market, but also the necessary interfacing flexibility which has made
 it possible to provide a seamless interface to ATLAS. Most
 importantly, Yellowfin's product caters for the complexity inherent in
 the multi tiered relationship's between 3PL/4PL's, clients and the
 client's customers to ensure that the reporting requirements are met
 across all levels of the supply chain"
 
 Yellowfin's, Glen Rabie comments "I am confident that Atlas BI will
 provide substantial value to logistics service providers and I am
 looking forward to a great long term relationship with Advanta
 Software"
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