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opt-in mail list best practice

Posted by Todd Trent on 03/16/05 22:46

I’ve created an email script that retrieves email addresses from a mysql
database. Currently I’m grabbing the email addresses and putting them in the
mail header’s Cc: or Bcc: section in comma delimited format. I do have
sendmail on the current server so I’m using the mail function to send the
email.

This works fine for a few test emails. What I would like to know is what is
considered best practice considering the following things:

- This could be hosted on shared hosting server.
- Opt-in list could be less than 100 or in the 1000’s.
- May need a way to track sending success.

I’ve been googling all day and have found mailing classes, libraries, and
scripts none of which seem to be documented very well or let me build my own
template for html mail. I understand there are going to be memory/shared
usage limits to my current method. Should I be looping through possibly 1000
’s of email addresses calling the mail function each time? Can someone
please enlighten me a little as to what is considered best practice here or
a least point me toward more definitive information on the subject?

Thanks,


Todd Trent

Hogfish Design
2550 26th Street West
Bradenton, FL 34205

Tel: 941-749-0144
www.hogfishdesign.com

 

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