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Re: Mark up compound noun so that search engines see two words

Posted by Jukka K. Korpela on 02/12/06 00:54

"Greg N." <yodel_dodel@yahoo.com> wrote:

> I need to mark up a compound noun such that it looks like one word
> on screen, but I want search bots to see two separate words.

Won't work, but you might cause some damage in trying to achieve that.

> Take, for example the word "Kindergarten". I want a search for the
> word "kinder" or the word "garten" to hit upon my page.

I don't think that's any of your real examples.

> I was thinking to insert a &nbsp; in a tiny font size between
> "kinder" and "garten".

And what happens when font size is forced by the user (or by the user
agent)? How will speech browsers read it?

> My web sites are written in German. In this language, as you might
> know, the problem described above is ubiquitous.

Surely there are situations where we would like to make components of a
compound word key words in searching. In that case,
a) use <meta name="keywords" content="kinder,garten">, which will
not help much but won't cause damage either
b) formulate the texts so that the relevant words appears as separate
words, too; this should be possible if they can be significant
content words in discussing the topic of the page - and if they
aren't, should the page really match them in searches?
c) hope that search engines will improve; did you actually check
what Google finds when you use the search words
kinder garten
? (You'll be surprised. But unfortunately, it's still rather
limited functionality.)

--
Yucca, http://www.cs.tut.fi/~jkorpela/
Pages about Web authoring: http://www.cs.tut.fi/~jkorpela/www.html

 

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