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Re: Web design/development pricing guide?

Posted by saz on 04/12/06 16:19

In article <54kn32df1jjrm91qupqablq85lmvqlqc6i@4ax.com>, no@no.com
says...
> Can anyone recommend a book(or any source) that gives good guidelines
> for web design/development pricing guidelines? I was reading the
> amazong reviews of the 'Graphic Artists Guild Handbook: Pricing &
> Ethical Guidelines' and it seems to be well respected but what I see
> from the reviews is that it's geared more toward print design and not
> the web, and that the web guidelines are a bit outdated.
>
>
>
I see you've receive several replies, here's my two cents:

The examples you find on the web and in articles are just that -
examples, not "set in stone" answers.

In the Chicago area, I charge $60 for HTML/CSS, and $75 for scripting.
My prices are considered average, and I stay busy. My target market is
the very small one-man operation to mid-sized business. Too many are
chasing after the "big guys" and ignoring this huge market.

When you set pricing, remember it's also about Marketing and perception.
Too low, and you will leave the impression that you are not worth any
more than that low price. The opposite is if you go too high, you will
drive away business.

The best advice I can give you is to see what the others charge in your
area, then take the average and set that as your fee structure.

 

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