Posted by Toby Inkster on 04/27/06 10:32

[proper attributions re-inserted]

Jose wrote:
> dorayme wrote:
>
>> It is simply untrue that people should be able to look at the
>> home page of any site and figure out what the site is about
>> within four seconds.
>
> IT sounds reaonsable to me. What would you state instead?

If the concept of the site is a simple one, then yes you should be
able to tell the purpose of a site by looking at its home page very
quickly. But applying a four second time limit seems silly and
completely arbitrary.

For an online shop that sells, say, books, it should be easy to
communicate the primary purpose of the site in under two seconds.

On the other hand, a site that provides a collaborate platform
written with AJAX, allowing book authors to share ideas, publish
e-books using XML+CSS, where the site prints and sells the ten
top selling e-books in dead tree form might be a little harder
to communicate in two seconds -- perhaps eight to ten might be
justified.

--
Toby A Inkster BSc (Hons) ARCS
Contact Me ~ http://tobyinkster.co.uk/contact

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