MARKETING BASICS: Gather it all up!

So, youve bought into an affiliate program, and youre ready to make some money.

Ok then, now what?

First, realize that successful businesses start with successful planning. You cant just hop around blindly and expect things to happen for you. You have to search out the information, tools, and promotional ideas youre going to need, and gather them all up. You have to make some initial decisions, set up a marketing plan, and continue with further education.

STEP ONE --- THE BASICS

Depending on how long youve been on the Internet, you may or may not need to go through these initial steps. However, you cant simply skip them. This is the foundation for your organization. Take a look at the following categories and relate them to your own needs. These are all important steps that will set a sound foundation for your success.

Email -- How many accounts do you need? Do you want to separate personal, business, ezine, and advertising emails, or just sort them out daily in one account?

Web Hosting -- Are you going to rely solely on your affiliate web sites, or do you need your own site for promoting groups of programs, or an ezine, or e-books?

Domain Name -- If you are going to get your own site, do you have a good domain name picked out, one that will reflect your business, and be unique among the others? Have you checked to see if your chosen name is available?

Web Design -- Are your going to design your own web site, or pay to have it done? Do you have an html editor? Do you need to learn more about html?

Auto Responders -- Do you need an auto responder? If so, how many? Where can you get them?

Affiliate Programs -- Do you want multiple programs to bring you income, or do you want to just focus on one or two? Do you want different programs to relate together, or cover separate markets?

PROMOTION

After youve gone through the basics and made your decisions, its important that you waste no time before you start promoting your business. Dont expect things to just happen. Sure, there is a large market, but youre not the only one in it. There is heavy competition out there.

First off, though, youll need to make decisions about the different ways you can promote. Go through the list below, and decide which ones you want to work with.

*FFA/Classified Sites
*Opt-In Lists
*SafeLists
*Search Engines
*Ezines
*E-books
*Bulk Mail
*Discussion Forums
*Lead Generating Programs
*Your Own Affiliate Program
*Offline Promotion

Keep records and keep track of what works for you and what doesnt. Youre not going to be a whiz at everything right off, but you can make progress as you learn. Keep a file of the sites or ezines you use to promote. Keep it where you can find it easily without having to search through a bunch of old emails to get the URLs again. Even keep track of the things that didnt work for you, so you wont forget later and waste time and money on them again.

EDUCATION

You dont know everything. I dont know everything. You absolutely have to keep learning and progressing. Dont let it take time away from your promotional efforts, but schedule time to read up on your market and marketing tactics. Know your product well. Think about where to find others who may be interested in it. Always be looking ahead for better and more efficient ways of promotion. Make a continual effort to gather up the information you need.

Look for other sites and programs that have good information gathered up already and take advantage of them. You can often benefit greatly from the work of others. Hey, if they are offering it, take them up on it! Anything that will save you time in the gathering process can put you further ahead toward your goal of making money that much quicker!

Set up the BASICS, continually work on PROMOTION, and further seek to EDUCATE yourself to do it all better.

Gather it all up and organize it to work to your advantage.

About the Author

Joe Bingham, Editor of the NetPlay Newsletter
BREAKOUT of the typical ezine rut! The NetPlay Newsletter brings you Online Business Information, News, and Opportunities -- with one Unique sense of Internet Humor. Education and FUN! Free ad to New Subscribers Visit netplaynewsletters.com/netplay.html

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