Articles from Copy Writing - sales copy category

1. Ending the Confusion Can Bring In More Sales — 2003-11-12
   With all the websites Ive visited during my time on the Net, I am still amazed to find one very common and widespread problem. Focus - or the lack of it. One of the most basic aspects of ... »
   
    
2. Understanding the Buying Process Can Increase Your Sales — 2003-11-12
   Most marketers don’t give a lot of thought to the buying processes of their customers. That’s a shame. Lending due attention to the buying process can have a dramatic effect on your ... »
   
    
3. Features and Benefits: Which is Which, and Why Do I Need to Know the Difference? — 2003-10-31
   How do you guarantee that your ads, sales letters, web copy and other marketing materials as hard-hitting as possible? Youve heard that when writing promotional copy, you should promote ... »
   
    
4. How to Write Killer Marketing Copy — 2003-10-31
   Written words are a powerful marketing tool. They have the ability to persuade, reason, explain & direct the reader to take action. They can hold someones imagination and open them up to ... »
   
    
5. Is Your Copy Upside Down? — 2003-10-31
   As a professional copywriter, I’ve seen my share of copywriting mistakes. One that seems to be particularly common is writing copy that’s “upside down.” When you do this – when you don’t ... »
   
    
6. Nip and Tuck – Three Quick Tricks for Writing SEO Copy — 2003-10-31
   Have you ever been to one of those sites that has obviously been written to get high search engine rankings? You know the ones… they have copy that sounds like this: “When you buy ... »
   
    
7. 7 Tips For Killer Headlines! — 2003-10-22
   As with good ad copy, all successful headlines are written by following and using specific formulas. Where do you get these formulas you ask? Ill get to that in a moment. First you must ... »
   
    
8. An Analysis of A Winning Sales Letter — 2003-10-22
   Many people say they can spot a good letter when they see it, but the problem is when it comes down to writing one, they simply freeze up. Thats why I want to take you behind the scenes of ... »
   
    
9. Headlines The Single Most Important Component of Marketing On the Net! — 2003-10-22
   Today I want to talk about something you can do to start an explosion in your business! Im not bluffing. Im absolutely serious! If you can grasp hold of the power of headlines and the role ... »
   
    
10. SEO Writing Strategies for Graphic-Oriented Sites — 2003-10-13
    As a copywriter, I’d love to tell you that every site on the Web needs tons of copy. However, the simple truth is not all do. Many sites simply produce better sales when they use more ... »
    
     

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