Articles from Database Marketing category

1. Activating Lost Cellular Phone Customers — 2003-11-03
   What do you do when your customer has left you to go to the competition? Do you give up? Or are there ways of enticing them back? BellSouth Mobility, a major cellular provider, had a big ... »
   
    
2. Betting on Customer Loyalty — 2003-10-23
   Americans continue to show strong support for gaming as an entertainment activity. An overwhelming majority of U.S. adults -- 92 percent -- say casino entertainment is acceptable for ... »
   
    
3. Database Marketing 101: Part 1 — 2003-10-23
   I dont know about you, but I get tons of email. Sure, I live and work in this space; its what I do. But occupation aside, Im also a web consumer. And a business owner. And an online news ... »
   
    
4. Database Marketing 101: Part 2 — 2003-10-23
   In the offline world, most seasoned direct marketers are also database marketers. They regularly "flag" their customer files with enhancements such as family and lifestyle data... whether ... »
   
    
5. Database Marketing — 2002-10-28
   In a few of my past articles, I have mentioned the words "Database Marketing". Database Marketing in it's simplest term is the implementation of techniques where you use all the ... »
   
    
6. Building an E-mail Address Database — 2002-08-26
   E-mail marketing works, there's no denying it. Its key advantage over other Internet marketing methods is that it enables you to contact the customer instead of forcing the customer to ... »
   
    
7. Exploit Your Very Own Gold Mine — 2002-06-26
   I was in a store last night and they had a mailing list sign-up sheet on the counter. It said 'Give us your address so we can let you know about specials, sales, and news about our ... »
   
    
8. Optimizing Relationships With Data — 2002-05-03
   Hopefully, after last weeks article you have a clear sense of the importance of your customer data — particularly as it relates to your email campaigns. So now its time to put that good ... »
   
    
9. Build Your Database - Build Your Profits — 2002-04-10
   It's been said that it costs five times more to attract a new customer than to keep an old one. Despite this, most businesses spend an enormous amount of time and effort chasing after new ... »
   
    
10. Cookies Add Personal Touch to Web Sites — 2002-01-08
    Everyone likes to hear the sound of his or her own name. That is one way that the Old Corner Grocers used to keep their customers: Hello Mrs. Pierce, how is your daughter doing, now that ... »
    
     

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