Overcoming the Five Obstacles to Affiliate Success
| Category: Affiliate Marketing - Basics | Date: 2003-05-22 |
Nearly every mass marketable product or service available online sports an Affiliate Program or MLM matrix to encourage small business people to sell those products or services to others.
For beginners in the online marketplace and even some pro's, these programs offer the best opportunity for earning substantial incomes to their participants.
Yet, despite the promise of Affiliate Programs and MLM's for making money online, fewer than 5% of all participants will ever be successful with them! Only one out of a hundred will ever earn more than $1000 per month from the programs!
There are several factors contributing to these dismal numbers:
1. Failure to try
2. Failure to learn
3. Building sales without any concern about building a network
4. Building a network without any concern for sales
5. Failure to duplicate
FAILURE TO TRY
Many people will argue this point. They argue that they tried and the program failed them. Yet, if you were to persist in your queries, most people's idea of trying is throwing a banner on their website or running one or two untested ads. Folks, that just does not cut it!
Being successful in an Affiliate Program, MLM program or anything else be it online or offline requires much more than a half-hearted, short-lived attempt at promoting a program.
FAILURE TO LEARN
Whatever endeavor is undertaken, success comes with knowledge. College is good at teaching folks the basics of hundreds of professions. Folks understand that in order to be a CPA, an attorney, a chemist, an engineer or any of a number of professions, they must learn a great deal of knowledge before they will be successful in the field.
Yet, the same people will come online and believe they can turn on the computer and already know everything there is to know about running a successful online business.
To be successful as an online marketer, it helps to at least become acquainted with web design, graphics design, copy writing, marketing research, promotion, advertising, customer service and many other areas. It also helps to know about areas specific to the Internet such as search engine optimization, web traffic patterns, direct email marketing, and networking with others.
As an online marketer, you should either have knowledge of these various disciplines or be prepared to hire on people who already possess these skills. Unless you have very deep pockets, you should be prepared to learn a few of these skills for yourself.
BUILDING SALES WITHOUT ANY CONCERN ABOUT BUILDING A NETWORK
The largest advantage of the Affiliate Program or MLM program is the ability to grow a network of affiliates underneath of you.
While you are able to sell a certain amount of products or services to the consumer, a team of people who can sell just as many products or services as you can, will add to your full income potential. Due to the nature of the Affiliate Program and the MLM program, you will earn a small percentage from the sales of all of the people in your network of sellers.
As an affiliate without a network, your potential earnings are limited by the number of products and services you can sell by yourself.
With the average Affiliate Program or MLM, the first tier of your network will generally net you a 10% to 20% cut of all of the products and services your first tier people sell. With only five sellers underneath of you on your first tier, you are at the minimum capable of doubling your monthly income.
BUILDING A NETWORK WITHOUT ANY CONCERN FOR SALES
The most devastating cause for failure is building a network of people whose sole focus is building a network of affiliates!
Folks, no matter the size of your network, be advised. No income can be earned until someone sells a product or service!
What good is a network of thousand marketers whose only concern is building a network and not selling the products and services which are required to earn commissions?
A thousand affiliates with no sales adds up to a whopping zero dollar check for you!
FAILURE TO DUPLICATE
The most important person in your network is YOU!
You begin by making an honest effort. You follow-up by building your knowledge base, continuing to learn always. You then focus on actually selling products and services. Always in the back of your mind, you are looking ahead to the day when you will begin building your network of affiliates.
The important thing to remember is that your network is always a mirror image of YOU and YOUR EFFORTS.
Duplication is the process of actually teaching someone else to do exactly as you do. Nothing more, nothing less.
If you are doing everything right, then those who look to you for guidance and leadership will be making a sincere effort, learning, selling products and services, then building their network, and leading their people to success, just as you are.
It is up to you and you alone to avoid the common pitfalls in Affiliate Programs and MLM's. It is up to you to do what it takes to succeed in making money online. It is up to you to develop the skills necessary for success and to lead your team by example.
Keep things simple and manageable. Focus your attention to doing what it takes to be successful in whatever program you take on. Then find five good people to lead in the development of their online business and truly DUPLICATE YOURSELF with each of these five people.
You have what it takes to join the 5% who are successful with Affiliate Programs and MLM programs. It is now time to get to work and make your dreams of online marketing success a reality.
Copyright © 2002, Bill Platt
About the Author
Bill Platt owns The Phantom Writers, a company committed to helping people to establish an Internet presence & promote their businesses through the use of Free-Reprint Articles and Press Releases. Articles are distributed to 6,500+ publishers & webmasters as part of the package. thePhantomWriters.com
bplatt@thephantomwriters.com
http://www.thePhantomWriters.com
For beginners in the online marketplace and even some pro's, these programs offer the best opportunity for earning substantial incomes to their participants.
Yet, despite the promise of Affiliate Programs and MLM's for making money online, fewer than 5% of all participants will ever be successful with them! Only one out of a hundred will ever earn more than $1000 per month from the programs!
There are several factors contributing to these dismal numbers:
1. Failure to try
2. Failure to learn
3. Building sales without any concern about building a network
4. Building a network without any concern for sales
5. Failure to duplicate
FAILURE TO TRY
Many people will argue this point. They argue that they tried and the program failed them. Yet, if you were to persist in your queries, most people's idea of trying is throwing a banner on their website or running one or two untested ads. Folks, that just does not cut it!
Being successful in an Affiliate Program, MLM program or anything else be it online or offline requires much more than a half-hearted, short-lived attempt at promoting a program.
FAILURE TO LEARN
Whatever endeavor is undertaken, success comes with knowledge. College is good at teaching folks the basics of hundreds of professions. Folks understand that in order to be a CPA, an attorney, a chemist, an engineer or any of a number of professions, they must learn a great deal of knowledge before they will be successful in the field.
Yet, the same people will come online and believe they can turn on the computer and already know everything there is to know about running a successful online business.
To be successful as an online marketer, it helps to at least become acquainted with web design, graphics design, copy writing, marketing research, promotion, advertising, customer service and many other areas. It also helps to know about areas specific to the Internet such as search engine optimization, web traffic patterns, direct email marketing, and networking with others.
As an online marketer, you should either have knowledge of these various disciplines or be prepared to hire on people who already possess these skills. Unless you have very deep pockets, you should be prepared to learn a few of these skills for yourself.
BUILDING SALES WITHOUT ANY CONCERN ABOUT BUILDING A NETWORK
The largest advantage of the Affiliate Program or MLM program is the ability to grow a network of affiliates underneath of you.
While you are able to sell a certain amount of products or services to the consumer, a team of people who can sell just as many products or services as you can, will add to your full income potential. Due to the nature of the Affiliate Program and the MLM program, you will earn a small percentage from the sales of all of the people in your network of sellers.
As an affiliate without a network, your potential earnings are limited by the number of products and services you can sell by yourself.
With the average Affiliate Program or MLM, the first tier of your network will generally net you a 10% to 20% cut of all of the products and services your first tier people sell. With only five sellers underneath of you on your first tier, you are at the minimum capable of doubling your monthly income.
BUILDING A NETWORK WITHOUT ANY CONCERN FOR SALES
The most devastating cause for failure is building a network of people whose sole focus is building a network of affiliates!
Folks, no matter the size of your network, be advised. No income can be earned until someone sells a product or service!
What good is a network of thousand marketers whose only concern is building a network and not selling the products and services which are required to earn commissions?
A thousand affiliates with no sales adds up to a whopping zero dollar check for you!
FAILURE TO DUPLICATE
The most important person in your network is YOU!
You begin by making an honest effort. You follow-up by building your knowledge base, continuing to learn always. You then focus on actually selling products and services. Always in the back of your mind, you are looking ahead to the day when you will begin building your network of affiliates.
The important thing to remember is that your network is always a mirror image of YOU and YOUR EFFORTS.
Duplication is the process of actually teaching someone else to do exactly as you do. Nothing more, nothing less.
If you are doing everything right, then those who look to you for guidance and leadership will be making a sincere effort, learning, selling products and services, then building their network, and leading their people to success, just as you are.
It is up to you and you alone to avoid the common pitfalls in Affiliate Programs and MLM's. It is up to you to do what it takes to succeed in making money online. It is up to you to develop the skills necessary for success and to lead your team by example.
Keep things simple and manageable. Focus your attention to doing what it takes to be successful in whatever program you take on. Then find five good people to lead in the development of their online business and truly DUPLICATE YOURSELF with each of these five people.
You have what it takes to join the 5% who are successful with Affiliate Programs and MLM programs. It is now time to get to work and make your dreams of online marketing success a reality.
Copyright © 2002, Bill Platt
About the Author
Bill Platt owns The Phantom Writers, a company committed to helping people to establish an Internet presence & promote their businesses through the use of Free-Reprint Articles and Press Releases. Articles are distributed to 6,500+ publishers & webmasters as part of the package. thePhantomWriters.com
bplatt@thephantomwriters.com
http://www.thePhantomWriters.com
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