8 Power Packed Ways to Sell Your Product

The results are in! After tracking click-throughs and sales for months I have the definitive answer on which promotional techniques are working and which ones are not. If you are not using one of these methods for promoting products with affiliate programs, toss away your old method and apply one of these proven:

Personal recommendations
78,800
Showing the product with endorsement
36,200
Text ads in related content
16,500
Banner ads
8,300
Text ads in unrelated content
5,500

You will notice that nothing beats a personal recommendation, once youve used the product, and if you really believe in it, your heart felt emotion would come through in your words. Just write a few short paragraphs on how you benefited from using the product, what problems it solved, what pain it relieved and / or how much more free time you now have because of it. Then email everyone on your opt-in list recommending the product to them.

It works best if you announce it as a new product by itself, as a special edition, press release or this just couldnt wait type of a newsletter to your readership.

Another effective yet softer sell would come as a recommendation for the product in your regular weekly or monthly newsletter.

A much slower but effective personal recommendation comes in the form of three lines of text (called a signature) at the bottom of every email you send.
If you are not a writer, dont want to email your opt-in list, dont have a list, or feel you cant put together a recommendation. Your best bet is to mail out to a known targeted safe list!

Of course if you write the endorsement, it will have much more power, because your customers will know by the writing style that its coming form you, that you believe in the product, and if you believe in it, so will they. When it comes to endorsement ads, the more prominent location on your web site that you give the product endorsement, the more products you will sell.

Try the upper left-hand corner of a popular web page, above the fold as they say. We read left to right, so we always start there. Another popular spot is at the very bottom, as the last thing on your page. It gives people a recommended destination, after theyve seen everything else on your page.

Text links continue to perform well, especially if you use them within related content on your site. You might have an article or report on the search engines or Internet marketing. Such an article is perfect related content to slip in a clickable hypertext link, using your affiliate code, that leads directly to a sales letter, where you get the commission when the sale is made.

A dozen different banners combined on hundreds of web sites will not outperform endorsement ads. I definitely recommend any of the previous sales methods over putting up banners. But if you are pressed for time and just want to put something graphical on your site, then its better than not getting any affiliate sales at all.

Remember that if all you do is put up a banner, your sales will be much lower. If you combine a banner, along with an endorsement ad, your sales will be over 400% higher. Last and least effective is to put up a text link on a page that has nothing to do with the Internet, marketing or promoting web sites. I dont recommend this method, but include it here for the sake of comparison only.

Making Personal Recommendations

Nothing beats a personal written recommendation. A personal testimonial or review can increase sales as much as 950% over a plain old banner ad. Once you have become familiar with the product, you can write your own review. You might want to try some of the strategies listed below, as they have proven very effective.

If you have an opt in email list, announce the product - all by itself - for the best results, do a special announcement, a review recommending the product, a special bulletin or this just couldnt wait type of press release If you have an opt in email list on an unrelated subject, advertise the software at the end of your sales letter with a little, P.S. Oh by the way, I almost forgot, heres a great Internet Marketing Tool I just discovered the other day.

If you publish a regular newsletter, announce the software as a hot new product with an endorsement to your readership, or slip it in the back door by making it seem like a paid ad but using your affiliate code instead of mine. If you have a Top 10 product list, you can make the product one of your top choices.

Include a little text only 3 line tail tag or signature file containing your affiliate code at the end of all your email correspondence and postings, you can use one of the headlines below and say that you highly recommend the product If you are taking internet marketing or ecommerce courses, you can recommend this product to your classmates and professors while making commissions off of your referring link.

There you have it, the top 8 most powerful advertising tools of all, nothing beats your own personal recommendation, all you have to do is get into action, write your personal recommendation now.

About the Author

To find out more about search engine commando and lots of other time saving ideas visit http://www.hotbobs.com/searchengines.htm While youre there subscribe to our affiliate know-how newsletter, and join are private marketing community. subscribe@hotbobs.com. Article written by Robert Puddy, Webmaster, hotbobs.com

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