Are You Guilty of Affiliate Greed?
| Category: Affiliate Marketing - Development | Date: 2003-04-28 |
Drumming your fingers on the desk, you impatiently wait for the web page to load. Finally! After an agonizing five-minute wait its done.
And what do you see? Links to dozens of products, from cyber-dating services to Internet marketing books that claim to make you $10,000 in 2 weeks, to all-natural pet shampoo, to the miracle herbal weight-loss remedy that will let you lose 20 lbs in a week without dieting or exercise! Youre in consumer heaven! Or are you?
More than likely youre going to surf away - if you havent already done so after being forced to wait for what seems like HOURS for the web page to load.
Entrepreneurs entering the world of eCommerce have been told that "multiple streams of income" is the best way to make a decent income online. Thats true, BUT ...
... You have to *target* your market. People surfing the web are looking for information on a particular topic [note: I said theyre looking for *information*, not necessarily for *products*]. If youre looking specifically for information on how to care for the iris in your garden, you probably wont be especially receptive to offers for the Ultimate Cheese Grater for a mere $12.99 (plus shipping and handling).
On the other hand, offers for gardening tools and specialized fertilizers may catch your eye.
You can still create multiple streams of income. Just group together all the similar products (eg. products of interest to one particular target audience) on one website. Group together others that go well together and promote them on yet other websites.
Only select a few of the best products to offer on each website. By limiting the choices, you will be helping your visitors focus on only those products that are of interest to them. Create a website thats high in relevant content (people are looking for *information*, remember?), quick to load, attractive, and well-written. The result? More affiliate sales.
Remember that "more products" isnt necessarily "better". By all means, create multiple streams of income - just be sure that you do so in a focused manner, by targeting your audience and selecting the best products you can.
(c) Copyright 2001, BuildYourHomeBiz.com, Angela Wu
About the Author
Angela is the editor of Online Business Basics, an exclusive newsletter for eBusiness beginners. OBB features ongoing tutorials on how to build a profitable Internet business on a shoestring budget. You dont need a million-dollar budget to be successful! Find out how you too can join the thousands quietly earning a living online: http://www.onlinebusinessbasics.com/article.html
angela@onlinebusinessbasics.com
http://www.onlinebusinessbasics.com
And what do you see? Links to dozens of products, from cyber-dating services to Internet marketing books that claim to make you $10,000 in 2 weeks, to all-natural pet shampoo, to the miracle herbal weight-loss remedy that will let you lose 20 lbs in a week without dieting or exercise! Youre in consumer heaven! Or are you?
More than likely youre going to surf away - if you havent already done so after being forced to wait for what seems like HOURS for the web page to load.
Entrepreneurs entering the world of eCommerce have been told that "multiple streams of income" is the best way to make a decent income online. Thats true, BUT ...
... You have to *target* your market. People surfing the web are looking for information on a particular topic [note: I said theyre looking for *information*, not necessarily for *products*]. If youre looking specifically for information on how to care for the iris in your garden, you probably wont be especially receptive to offers for the Ultimate Cheese Grater for a mere $12.99 (plus shipping and handling).
On the other hand, offers for gardening tools and specialized fertilizers may catch your eye.
You can still create multiple streams of income. Just group together all the similar products (eg. products of interest to one particular target audience) on one website. Group together others that go well together and promote them on yet other websites.
Only select a few of the best products to offer on each website. By limiting the choices, you will be helping your visitors focus on only those products that are of interest to them. Create a website thats high in relevant content (people are looking for *information*, remember?), quick to load, attractive, and well-written. The result? More affiliate sales.
Remember that "more products" isnt necessarily "better". By all means, create multiple streams of income - just be sure that you do so in a focused manner, by targeting your audience and selecting the best products you can.
(c) Copyright 2001, BuildYourHomeBiz.com, Angela Wu
About the Author
Angela is the editor of Online Business Basics, an exclusive newsletter for eBusiness beginners. OBB features ongoing tutorials on how to build a profitable Internet business on a shoestring budget. You dont need a million-dollar budget to be successful! Find out how you too can join the thousands quietly earning a living online: http://www.onlinebusinessbasics.com/article.html
angela@onlinebusinessbasics.com
http://www.onlinebusinessbasics.com
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