Forget The Wheaties, You Need Marketing Loops
| Category: Affiliate Marketing - Development | Date: 2003-10-28 |
I wonder if Ill get in to trouble with any of the BIG marketers for telling you about this. Honestly, I mean, I know they all do it, but I havent seen anybody write about it. At least not in a free format.
They do tell you about the need to follow up with prospects and about repeat contacts making a difference, but they dont elaborate.
Because I dont really know what any of the BIG shots call it, Im just going to make up my own term. Lets call it marketing loops.
First though, lets look at an example of how many of us market. Many of us are in affiliate programs, and many of us buy ezine advertising to market those programs.
Using a very basic affiliate program for an example, what happens when someone clicks on the link in your ad? They are taken to your affiliate site where they can read the sales page. Then, one of two things happens. Either they sign up, or they leave.
Plus, all they looked at was the affiliate site. All they know is whats on the affiliate site. Do they even know who sent them there? Would they know where to find it again later without having to save a copy of your ad? If anything, theyll remember the name of the program, but NOT your affiliate link.
Theres no marketing loop there.
Now, some of the better affiliate programs offer you more. They will try to capture the visitors email address. Some ask for it before allowing people to enter the site. Others offer free reports. IF they do get the visitors email, they can contact that visitor again on your behalf.
This puts the visitor into an auto responder where they will get more information and contacts regarding the program. At this point either the person reads the auto responder messages and signs up, or he removes from the list and is lost.
If he does sign up, he is given access to the program and starts promoting it himself.
Thats an example of a follow-up plan, but thats nothing compared to a marketing loop. Yet, thats about as much as most people ever establish for their business.
Now, lets get into what a major player does, and youll see why its a true Marketing Loop.
My example for this, since this is where I picked up on the idea, is Marlon Sanders. Ready? Hang on, this may make you dizzy.
First, the man uses a different domain name for each of his products. Just keep that in mind.
Say you see an ad for his "Amazing Formula" in an ezine, and you decide to check it out. You go to the site. First thing, a pop up window asks if you would like to receive a free report offering the secrets to his amazing formula for selling products like crazy. Well, since thats what you came for its a pretty tempting offer, right?
Thats the beginning of one loop there. From there you get into the actual site and sales copy for his "Amazing Formula". As you go, you run across a link to a testimonial page, a click here if youve decided not to order button, and a reference to another product of his, "Cash Like Clockwork", down at the bottom.
Theres 3 more things to keep you around right there!
Now, potentially you wont sign up for the free report or follow any of the links, or purchase the product. If so, you are lost. You did not hop into one of his marketing loops. Although, other sites of his will send another pop-up after you on exit, trying to re-direct your interest towards another product. The Amazing Formula page does not, but others do.
However, should you decide to sign up for his free report. That report not only refers you back to the Amazing Formula page, but many of his other products as well, including his re-seller program.
Oh, and did I mention he also invites you to re-sell his Amazing Formula right there on the sales page?
Now, say you realize that Marlon Sanders is a marketing whiz and you want to know his Amazing Formula. So, you buy the product.
Guess what the first thing he asks you is? Do you want to become a re-seller? Heck, you bought it, so will others! Or would you prefer to purchase the re-sell rights so you can make even more?!
Should you decide to do so, and why not at that point, you immediately get the chance to sign up for his weekly re-seller tips ezine, to help you in your marketing efforts.
Also, included in your re-seller sign up welcome message are links to every other product he sells. Its all there for you so you are ready to sell -- or go buy more for yourself.
Then, as a re-seller, you are offered the opportunity to get every other person you know into the same HUGE marketing loop you are now involved in. Why? Because you can offer products, you can offer free reports, and you can offer weekly tips, all with your affiliate links coded right into the sales pages and messages!
Plus, you can also sign up re-sellers under you that can then offer those same things to everyone else they know!
Its HUGE!!! Its ENDLESS!!! Its a true Marketing LOOP!!!
And Ill bet you $20 its a big part of his Amazing Formula!!!
Now, let me ask you this, when do you suppose was the last time Marlon Sanders purchased an ezine ad? Huh? Huh? Huh?
Now, I dont mean to be discouraging, but are you working all those angles with your business? I mean, WOW!
No wonder the man "Sells 1000s Of Products From Home Using The Net!" (thats a play on the title of his latest ebook).
Of course, you can too, if you are one of his re-sellers because he does offer you all of those tools with your affiliate ID coded inside them. Which, of course, is another tool he uses to keep people in his Marketing Loop.
Blown away, yet?
Are you beginning to see inside the iron curtain of what it really takes to become a BIG Internet Marketer?
Honestly, though, not all of us have the time, money, or will to set something like that up. If you do, go for it! But if not, I really dont think you should settle for affiliate programs that dont offer you at least some sort of marketing loop you can keep prospects in.
Think of how much it costs you to get visitors to your affiliate sites. Dont you want to get the MOST out of that cost as possible?
Make your chosen affiliate programs WORK for you. That way, when your ezine advertising gets people to the site, youve got a MUCH better chance at making commissions!
Well, there you have it. Marketing Loops are NOT just the BIG marketers breakfast anymore. Youve had a taste of them now as well!
About the Author
Written by Joe Bingham, Editor of the NetPlay Newsletter
BREAKOUT of the typical ezine rut! The NetPlay Newsletter brings you Online Business Information, News, and Opportunities -- with one Unique sense of Internet Humor. Education and FUN! Free ad to New Subscribers Visit http://www.netplaynewsletters.com/netplay.htm
thunderberry@msn.com
http://www.netplaynewsletters.com
They do tell you about the need to follow up with prospects and about repeat contacts making a difference, but they dont elaborate.
Because I dont really know what any of the BIG shots call it, Im just going to make up my own term. Lets call it marketing loops.
First though, lets look at an example of how many of us market. Many of us are in affiliate programs, and many of us buy ezine advertising to market those programs.
Using a very basic affiliate program for an example, what happens when someone clicks on the link in your ad? They are taken to your affiliate site where they can read the sales page. Then, one of two things happens. Either they sign up, or they leave.
Plus, all they looked at was the affiliate site. All they know is whats on the affiliate site. Do they even know who sent them there? Would they know where to find it again later without having to save a copy of your ad? If anything, theyll remember the name of the program, but NOT your affiliate link.
Theres no marketing loop there.
Now, some of the better affiliate programs offer you more. They will try to capture the visitors email address. Some ask for it before allowing people to enter the site. Others offer free reports. IF they do get the visitors email, they can contact that visitor again on your behalf.
This puts the visitor into an auto responder where they will get more information and contacts regarding the program. At this point either the person reads the auto responder messages and signs up, or he removes from the list and is lost.
If he does sign up, he is given access to the program and starts promoting it himself.
Thats an example of a follow-up plan, but thats nothing compared to a marketing loop. Yet, thats about as much as most people ever establish for their business.
Now, lets get into what a major player does, and youll see why its a true Marketing Loop.
My example for this, since this is where I picked up on the idea, is Marlon Sanders. Ready? Hang on, this may make you dizzy.
First, the man uses a different domain name for each of his products. Just keep that in mind.
Say you see an ad for his "Amazing Formula" in an ezine, and you decide to check it out. You go to the site. First thing, a pop up window asks if you would like to receive a free report offering the secrets to his amazing formula for selling products like crazy. Well, since thats what you came for its a pretty tempting offer, right?
Thats the beginning of one loop there. From there you get into the actual site and sales copy for his "Amazing Formula". As you go, you run across a link to a testimonial page, a click here if youve decided not to order button, and a reference to another product of his, "Cash Like Clockwork", down at the bottom.
Theres 3 more things to keep you around right there!
Now, potentially you wont sign up for the free report or follow any of the links, or purchase the product. If so, you are lost. You did not hop into one of his marketing loops. Although, other sites of his will send another pop-up after you on exit, trying to re-direct your interest towards another product. The Amazing Formula page does not, but others do.
However, should you decide to sign up for his free report. That report not only refers you back to the Amazing Formula page, but many of his other products as well, including his re-seller program.
Oh, and did I mention he also invites you to re-sell his Amazing Formula right there on the sales page?
Now, say you realize that Marlon Sanders is a marketing whiz and you want to know his Amazing Formula. So, you buy the product.
Guess what the first thing he asks you is? Do you want to become a re-seller? Heck, you bought it, so will others! Or would you prefer to purchase the re-sell rights so you can make even more?!
Should you decide to do so, and why not at that point, you immediately get the chance to sign up for his weekly re-seller tips ezine, to help you in your marketing efforts.
Also, included in your re-seller sign up welcome message are links to every other product he sells. Its all there for you so you are ready to sell -- or go buy more for yourself.
Then, as a re-seller, you are offered the opportunity to get every other person you know into the same HUGE marketing loop you are now involved in. Why? Because you can offer products, you can offer free reports, and you can offer weekly tips, all with your affiliate links coded right into the sales pages and messages!
Plus, you can also sign up re-sellers under you that can then offer those same things to everyone else they know!
Its HUGE!!! Its ENDLESS!!! Its a true Marketing LOOP!!!
And Ill bet you $20 its a big part of his Amazing Formula!!!
Now, let me ask you this, when do you suppose was the last time Marlon Sanders purchased an ezine ad? Huh? Huh? Huh?
Now, I dont mean to be discouraging, but are you working all those angles with your business? I mean, WOW!
No wonder the man "Sells 1000s Of Products From Home Using The Net!" (thats a play on the title of his latest ebook).
Of course, you can too, if you are one of his re-sellers because he does offer you all of those tools with your affiliate ID coded inside them. Which, of course, is another tool he uses to keep people in his Marketing Loop.
Blown away, yet?
Are you beginning to see inside the iron curtain of what it really takes to become a BIG Internet Marketer?
Honestly, though, not all of us have the time, money, or will to set something like that up. If you do, go for it! But if not, I really dont think you should settle for affiliate programs that dont offer you at least some sort of marketing loop you can keep prospects in.
Think of how much it costs you to get visitors to your affiliate sites. Dont you want to get the MOST out of that cost as possible?
Make your chosen affiliate programs WORK for you. That way, when your ezine advertising gets people to the site, youve got a MUCH better chance at making commissions!
Well, there you have it. Marketing Loops are NOT just the BIG marketers breakfast anymore. Youve had a taste of them now as well!
About the Author
Written by Joe Bingham, Editor of the NetPlay Newsletter
BREAKOUT of the typical ezine rut! The NetPlay Newsletter brings you Online Business Information, News, and Opportunities -- with one Unique sense of Internet Humor. Education and FUN! Free ad to New Subscribers Visit http://www.netplaynewsletters.com/netplay.htm
thunderberry@msn.com
http://www.netplaynewsletters.com
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