How To Get Your Affiliate Sales Rolling
| Category: Affiliate Marketing - Development | Date: 2003-04-28 |
What can Michael Jordan, Ed McMahon and hundreds of other high profile product endorsers teach you about cashing in with Affiliate sales? Tons! In effect, theyre Super Affiliates.
After all, what is the role of an Affiliate? Its to gain sales by endorsing a product.
Would Nike have sold as many sneakers without Mike? Or, would The Publishers Clearing House have sold all those magazines without Ed? Not a chance.
Why are companies willing to pay their endorsers such big bucks? Simple. They know all too well that *trust and credibility* sells.
Lets put it this way: What if Nike had hired me, Joshua Rose, to endorse their products? Pretty ridiculous, huh? Why in the world would someone buy some Nikes if I told them to? They wouldnt.
Its exactly the same in the online world. Why should someone buy a product youre endorsing as an Affiliate? Who are you? Why should I listen to you? I dont know you. Your endorsement is next to meaningless, sorry.
If you want my business, you must first convince me that youre worth listening to in the first place. But gain my respect and trust, and the opportunities are endless.
The key to Affiliate success is to at first focus your efforts *away* from your products and *towards* marketing vehicles that give you the opportunity to win trust. In other words, the first essential step to Affiliate success is to SELL YOURSELF.
For example:
***Write a 3-10 part Free Report brimming with insightful and useful information and Ill start paying attention to you.
***Publish a newsletter with more of the same. And let me get a sense of who you are as a person. I like what I see. Now Ill think more seriously about your endorsements.
***Write a Free E-book thats going to help me. It can be in your own words or a compilation of the work of others. Help me and youll gain my respect ... and my ear.
***Submit articles to ezines. The more I see your name, the more credibility Ill associate with you. Ill sign-up for your newsletter to learn what else you have to say.
***Show me that youve used the products youre suggesting. How, exactly did you benefit? What were the results? Is there any downside at all? (You see? Now youve got me paying attention and asking for more information).
Get the idea? Affiliate sales are all about building relationships, not promoting products. You can promote until youre green in the face, but if you havent developed a personal relationship with your prospects, and earned their respect and
trust, its unlikely youll ever get more than a handful of sales.
And remember this, Affiliate success does not come overnight. Like anything worthwhile, it takes effort and commitment.
The good news is that once you establish who you are and win the respect of your leads, it does indeed become easier. After successfully crossing the trust and credibility threshold, its not difficult to transfer this influence to additional top-notch products and opportunities.
About the author.
Joshua Rose
webwizards@freeautobot.com
http://www.internetprofitwizards.com
After all, what is the role of an Affiliate? Its to gain sales by endorsing a product.
Would Nike have sold as many sneakers without Mike? Or, would The Publishers Clearing House have sold all those magazines without Ed? Not a chance.
Why are companies willing to pay their endorsers such big bucks? Simple. They know all too well that *trust and credibility* sells.
Lets put it this way: What if Nike had hired me, Joshua Rose, to endorse their products? Pretty ridiculous, huh? Why in the world would someone buy some Nikes if I told them to? They wouldnt.
Its exactly the same in the online world. Why should someone buy a product youre endorsing as an Affiliate? Who are you? Why should I listen to you? I dont know you. Your endorsement is next to meaningless, sorry.
If you want my business, you must first convince me that youre worth listening to in the first place. But gain my respect and trust, and the opportunities are endless.
The key to Affiliate success is to at first focus your efforts *away* from your products and *towards* marketing vehicles that give you the opportunity to win trust. In other words, the first essential step to Affiliate success is to SELL YOURSELF.
For example:
***Write a 3-10 part Free Report brimming with insightful and useful information and Ill start paying attention to you.
***Publish a newsletter with more of the same. And let me get a sense of who you are as a person. I like what I see. Now Ill think more seriously about your endorsements.
***Write a Free E-book thats going to help me. It can be in your own words or a compilation of the work of others. Help me and youll gain my respect ... and my ear.
***Submit articles to ezines. The more I see your name, the more credibility Ill associate with you. Ill sign-up for your newsletter to learn what else you have to say.
***Show me that youve used the products youre suggesting. How, exactly did you benefit? What were the results? Is there any downside at all? (You see? Now youve got me paying attention and asking for more information).
Get the idea? Affiliate sales are all about building relationships, not promoting products. You can promote until youre green in the face, but if you havent developed a personal relationship with your prospects, and earned their respect and
trust, its unlikely youll ever get more than a handful of sales.
And remember this, Affiliate success does not come overnight. Like anything worthwhile, it takes effort and commitment.
The good news is that once you establish who you are and win the respect of your leads, it does indeed become easier. After successfully crossing the trust and credibility threshold, its not difficult to transfer this influence to additional top-notch products and opportunities.
About the author.
Joshua Rose
webwizards@freeautobot.com
http://www.internetprofitwizards.com
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