Meat and Potatoes for Your Affiliate Diet

Think of banner ads as the spice in your affiliate diet. Sprinkle them around, but for a heartier helping of sales, youll need something more solid! Learn to give your visitors longer, more descriptive pre-sales text. Revamp your affiliate advertising using these simple steps:

Pull the Reader in
Introduce the Product
Explain the Products Significance
Tell the Reader to Make a Purchase

Pull the Reader in

To convince your audience that your text is worth reading, make your first sentence or two very interesting. Make a bold statement, say something seemingly ridiculous, or appeal to your prospects emotional side. Then, tie this grabber in with the rest of your copy.
Introduce the Product

What is the product youre advertising? What does it do? Directly after your grabber, give a compact explanation of your product. Keep this explanation short, while still being very clear. This should still be a very short section of your text.
Explain the Products Significance

What will it do for me?
By writing your own copy, you can directly target your unique audience. Make the most of this opportunity! Clearly explain how your readers will benefit from this product.

No one knows your audience like you do. Suggest a variety of product uses just for them, and give examples. This is the time for details - make this section long and rich.

Tell the Reader to Make a Purchase


Youve come so far - youve laid out exactly what the product is and how it will help your unique audience. Now, seal the deal - tell your readers to purchase the product! Include your affiliate link in this section. This step may sound strange, but its necessary. Often, people hear about a product and are genuinely interested, but fail to actually make a purchase. A clear call to a simple action cuts down on buyer ambivalence. Dont be pushy - just change your verb tenses to the imperative. Instead of:

"If you think that you fit this profile, you might want to think about buying this product."
Say: "Click here to order an account today."

Drive Sales - Use Long Copy

If you dont feel ready to write long copy yourself, ask your affiliate program manager for help! Many companies release well-written articles by respected authors that you can reprint free of charge. The novelty of the Web is wearing off. People online now are busy. Surfers wont make a purchase unless you make a great case for what theyll get out of it. And youre not going to do that with just a banner ad.

About the Author

Beka Ruse is the Business Development Manager at AWeber Systems, Inc. AWeber offers one of the first available automatic message setup systems.
http://www.aweber.com/ams.htm

beka@aweber.com
http://www.aweber.com