Coach your affiliates to a winning season

Want results? Then put away your managerial hat and replace it with an affiliate team cap. A successful affiliate sales force is built on solid recruitment, communication and motivation, not administration.

You will never supervise your affiliates to success, but through training and encouragement you can help your affiliates reach their potential. Coach your affiliates to a successful season by choosing your team wisely, communicating effectively, and offering incentives for improvement. Follow the suggestions below to build your successful online reselling team.

CHOOSE YOUR TEAM PLAYERS WISELY
Any good affiliate coach knows that a bigger team isn’t always better. It is important to weigh cost to worth when recruiting and accepting affiliates to your program. Every referral counts, but don’t waste time and effort on affiliates that don’t respond. As Jeff Molander, performance marketing strategist and President of Molander Associates Inc. (www.molanderassoc.com) says, If an affiliate is worth their salt, they’ll AT LEAST understand how to drop a link and do the proper coding. There is no sense in begging and begging affiliates to get that link live unless they have serious potential. Assessing your individual affiliate’s performance monthly will help you determine which affiliates are worthy of nurturing and which aren’t.

COMMUNICATE FOR TEAM DEVELOPMENT
Now that you’ve assembled your team (or reshifted your roster) your next task is to create an effective two-way communication system that your affiliates respond to. This involves, not only affiliate outreach, but also encouraging affiliate feedback. As Molander says, Affiliates will and should be expected to come to you with new ideas regarding what THEY think would drive more conversions to sale/actions. Interacting with your affiliate team via email, on your site and even in one on one sessions will help you effectively understand and meet your affiliate’s needs. Use the concepts for communicating with your affiliates below as a guide towards developing your team.

·Email
Affiliates are busy webmasters just like you. Don’t crowd their inbox with tons of affiliate marketing literature. Give them tools, tips and instruction a little at a time. Allow them to retain the information you offer and ask questions or present problems that arise. Set up a weekly email schedule that offers one tip on marketing links, product selling or content.
Because these messages are short and precise they will not only be quick and easy for your affiliates to absorb, but they also serve as a non-intrusive reminder to refresh links and promotions.

Regular communication with your affiliates is a necessity, but as Molander puts it, [This] DOES NOT mean sending them mass email that is obviously mass email. One sure way of wrecking a relationship with, as an example, an affiliate like www.mom.com is to treat them like one of the masses.

·One-on-One
Email, if used properly, is a terrific tool for communicating with your affiliates, but it in no way substitutes for one-on-one communication. Give your affiliates every opportunity to get in touch with you by email or the phone. While some affiliates may not require your personal touch you will find that others need a hand to hold. Speaking one-on-one with your affiliates will give you the opportunity to gain their trust, friendship and ultimately their loyalty to your program.

·On Site
Your online resources should act as a vehicle to tie all your communicative efforts together. Serving as your affiliates virtual team huddle, this space will offer information on new promotions, fresh links and even link marketing workshops or affiliate to merchant discussions.

MOTIVATE YOUR TEAM TO PERFORM
Regular communication conveyed effectively will keep your affiliates informed, but to ignite their zest for your program you’ve got to offer more. Present your affiliates with team goals, challenges, fellow affiliate mentors and contests to add a spark to their affiliateship. Reward top performers with money and prizes and motivate less successful affiliates with a most improved performance award. Inserting objectives and incentives into your affiliate coaching strategies will stimulate your team to work harder and ultimately drive the success of your site.To contact see details below.


susand@cashpile.com
http://www.cashpile.com