Compete with Comparative Marketing
| Category: Affiliate Marketing - Setting Up | Date: 2003-04-28 |
Summary :
Affiliates want to know what you offer that other programs don’t. So tell them!
As the industry swells and affiliate program choices increase, so do the complexities of deciding whom to affiliate with. Help make your potential affiliate’s choice an easy one by utilizing a marketing approach for positioning your program above the rest. Spell out your program’s superior features as compared to your competitors to earn not only credibility, but also the potential for lots of new affiliates.
Comparative marketing is used often in the off-line world. Politicians compare themselves to the competing candidate, car companies highlight their superior features as compared to competitors and even discount stores print their price tags, listing the department store price in comparison to, our price. Instead of stating we are better, comparative marketing leverages the use of comparison, offering evidence as to HOW they are better.
This notion of course doesn’t hinge on you constructing the perfect affiliate program, it does however, rely on you to uncover yourprogram’s strengths. Determine your program’s superior features in the market and promote those as compared to the rest of the industry. Follow the instructions below to begin using comparative marketing to distinguish your program from the crowd.
1.Examine Competing Programs
Search the CashPile Affiliate Program Directory (http://www.cashpile.com/active/link.cfm?ID=100) to locate competing affiliate programs in your market. Organize your competitor’s program features into a table or spreadsheet. Note specifics such as, reward summary, management provider, commission level, type of program and any other special features offered.
2.Determine How Your Program Excels
Average the information you have accumulated and compare your own program features to your newly established matrix. Make improvements to your program as needed.
3.Compare to Compete
Highlight your superior program features as compared to your competitors. Use the model for comparative marketing below as a reference. NOTE: Avoid referring to specific competitors throughout your comparative marketing efforts. Targeting your competitors could result in a negative counter promotion that could ultimately discredit your program.
COMPARATIVE MARKETING MODEL
Commission Structure Comparison:
Other [product or service] affiliate program pays on average 10% on orders and $7 bonus for new customers.
We pay 12% on orders and $8.50 bonus for new customers.
Program Incentives Comparison
Other [product or service] affiliate programs don’t offer any kind of affiliate support.
We offer a semi-monthly newsletter packed with strategies for you to succeed.
About the Author
Susan Drechsler
To contact see details below.
susand@cashpile.com
http://www.cashpile.com
Affiliates want to know what you offer that other programs don’t. So tell them!
As the industry swells and affiliate program choices increase, so do the complexities of deciding whom to affiliate with. Help make your potential affiliate’s choice an easy one by utilizing a marketing approach for positioning your program above the rest. Spell out your program’s superior features as compared to your competitors to earn not only credibility, but also the potential for lots of new affiliates.
Comparative marketing is used often in the off-line world. Politicians compare themselves to the competing candidate, car companies highlight their superior features as compared to competitors and even discount stores print their price tags, listing the department store price in comparison to, our price. Instead of stating we are better, comparative marketing leverages the use of comparison, offering evidence as to HOW they are better.
This notion of course doesn’t hinge on you constructing the perfect affiliate program, it does however, rely on you to uncover yourprogram’s strengths. Determine your program’s superior features in the market and promote those as compared to the rest of the industry. Follow the instructions below to begin using comparative marketing to distinguish your program from the crowd.
1.Examine Competing Programs
Search the CashPile Affiliate Program Directory (http://www.cashpile.com/active/link.cfm?ID=100) to locate competing affiliate programs in your market. Organize your competitor’s program features into a table or spreadsheet. Note specifics such as, reward summary, management provider, commission level, type of program and any other special features offered.
2.Determine How Your Program Excels
Average the information you have accumulated and compare your own program features to your newly established matrix. Make improvements to your program as needed.
3.Compare to Compete
Highlight your superior program features as compared to your competitors. Use the model for comparative marketing below as a reference. NOTE: Avoid referring to specific competitors throughout your comparative marketing efforts. Targeting your competitors could result in a negative counter promotion that could ultimately discredit your program.
COMPARATIVE MARKETING MODEL
Commission Structure Comparison:
Other [product or service] affiliate program pays on average 10% on orders and $7 bonus for new customers.
We pay 12% on orders and $8.50 bonus for new customers.
Program Incentives Comparison
Other [product or service] affiliate programs don’t offer any kind of affiliate support.
We offer a semi-monthly newsletter packed with strategies for you to succeed.
About the Author
Susan Drechsler
To contact see details below.
susand@cashpile.com
http://www.cashpile.com
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