Do you see what I see?

As your business grows, it takes on a life and personality of its own. Your "Business Personality" is a reflection of you, an actual essence of yourself that is instilled upon your customer, by you, through your business. Treat your business as you would a pupil. Lead it, advise it, guide it through the rough spots. Dont let it wonder off. Keep it focused on the end result. You end result or business goal should be to service your target customer.

This is Marketing! Marketing is not promotion or advertising, although they are great tools to be used in a marketing strategy. Marketing however, is an overview of your business and how it relates to your customers, present and future.

Your business no matter what it is, should have one goal in mind, to beneficially relate to your customers. How do you do this? You must first understand how your business is portrayed by the audience. People are instinctively sensitive to their surroundings. Whether its the restaurant they eat in, or the business they deal with. Your business should be sensitive to the needs of your customer, a pleasure to deal with and portray the image they imagined you should be. Your business should form a friendly, almost family like alliance with your customer and targeted market. If you expect to be in business for the long-haul you better take a look at your business from the customers point of view. Too often the entrepreneur is consumed with the sale and not the way the customer portrays the business. This business person has little chance of creating an alliance or a relationship. Everybody comes home eventually. Make your business a home to come back to.

Ive mentioned this before and Ill mention it again. This is the single most important part of Marketing. NICHE! Stay focused on your niche and the people who surround it. When it comes to your business you should have "Tunnelvision", centering your efforts on one purpose. Dont waste precious energy trying to create different markets. Im not saying that you should have only one product, oh no! One purpose or market can be fulfilled by many products and services, but dont let your product line or variety of services dictate your marketing efforts. Show the audience your one, single, primary purpose for existing, to serve their specific need with a specific solution. You company should be a narrowing road leading to a single destination.

Take time out "Right Now", close your eyes, and imagine you are part of an audience, and your business is on a stage performing its debut. Never before seen by you. Is the play your business is performing turning out the way you imagined? Is your business performing a slapstick comedy, when you expected to see a drama unfold? In other words is your business in harmony with what you expected to see? Be objective and critical. Do you see what I see?

Happy Marketing
Wild Bill Montgomery


About the Author

"Wild Bill"
webmaster@makingprofit.com

GreatDesignz.com
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webmaster@makingprofit.com
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