A Day in the Life of an Online Business. Ways to use autoresponders you never thought of.
| Category: Autoresponders | Date: 2002-07-03 |
Answering your customers questions when they are asked is the goal of every business owner. Heres how a typical business day might look for your company when you use autoresponders a little differently than most businesses do.
5:10am - A customer that ordered 200 t-shirts from your company four months ago wants a list of your current prices. Youre asleep but your customer gets your current price list in seconds.
7:00am - A business owner heard about your company and wants to know if you sell your t-shirts wholesale. Youre just waking up but the business owner gets the information he wants within seconds.
10:25am - A prospective customer wants to know why she should buy t-shirts from you and not the shop down the street. What advantages would using your company give her? Even though its coffee break time at most companies she gets the answer within seconds.
12:30pm - A current customer needs to know what size and color t-shirts you currently have available in a certain brand name. When most other companies are "out to lunch" he gets the information within seconds.
5:05pm - A prospective customer wants to know your shipping costs for 6,000 t-shirts. Even though its after 5, he get the costs in seconds.
9:20pm - A new customer that ordered 100 t-shirts a few days ago wants to know the status of their order. Youre at a movie but she gets a status update in seconds.
Midnight - The business owner that requested wholesale information at 7:00am needs to know if you charge extra for each silkscreen, how much, what paint colors cost extra, are light shirts less expensive than dark colors, etc. Youre having a snack but he gets his answers to the most commonly asked questions in seconds.
3:35am - That customer that wanted a current price list yesterday morning wants to place an order for 600 t-shirts and needs an order form. They get it within seconds and you have a good nights sleep.
And all of this is done with e-mail. No need to have access to the World Wide Web or the Internet.
How?
Its simple. Autoresponders!
An autoresponder is much like a FAX-on-demand where you call a number and punch in a code on your phones key pad in order to receive a document, except its done through e-mail. Many people refer to an autoresponder as a "24 hour Virtual Secretary".
Autoresponders are actually simple text files that you put together with information about your company, price lists, wholesale information, ordering procedures, order status updates, Frequently Asked Questions (FAQs) and answers, sales letters, order forms and anything else you want your customers and prospective customers to know immediately. No need to transfer a call from a receptionist to a sales rep then to an order clerk and so on.
You assign unique names to each file such as:
ordering@ourlist.net
prices@ourlist.net
FAQ@ourlist.net
wholesale@ourlist.net
etc. You get the idea.
These text files are then loaded onto a host server and when a customer or prospective customer sends a message to the e-mail address you have assigned to the autoresponder your information is immediately, usually within seconds, returned to the customers e-mail box.
Advantages to autoresponders include:
* Customers can receive your information any time day or night, 24 hours a day, 365 days a year.
* Even if your e-mail, computer or local telephone service is not working you can still provide information to your customers.
* No need for customers to wait for you to respond to them. They get the information within seconds.
* Costs for such services are NO where near the cost of a real secretary. They start as low as $24 a year. Thats just $2.00 a month.
* Have you heard about target marketing? Well, with autoresponders you get a very targeted mailing list. You see, when someone requests information from your autoresponder their e-mail address is captured in a file on your host server. You have access to these e-mail addresses and can then send selected and targeted information to your customers offering specials and new product information to name a few ideas.
Autoresponders are one of the best choices for online marketing to your customers and prospective customers available today and they can cost as little as $1.75 a month. Dont miss out on this opportunity.
For More Info...
For more information on how you can get your sales material on autoresponders TODAY or if you want to start making some really good commissions by reselling autoresponders. Send any blank e-mail message to autoresponder@ourlist.net.
By Angela Smith - World Wide Information Outlet
Copyright WWIO 1997-99. All rights reserved.
About the Author
Angela Smith is owner of WWIO and JMAC Enterprises, a full service web hosting company located in Prince George, VA. She brings almost 10 years of online experience (since the days of the BBSs) to local, national and international businesses looking for an online presence.
as-art2@certificate.net
http://certificate.net/netdesigns
5:10am - A customer that ordered 200 t-shirts from your company four months ago wants a list of your current prices. Youre asleep but your customer gets your current price list in seconds.
7:00am - A business owner heard about your company and wants to know if you sell your t-shirts wholesale. Youre just waking up but the business owner gets the information he wants within seconds.
10:25am - A prospective customer wants to know why she should buy t-shirts from you and not the shop down the street. What advantages would using your company give her? Even though its coffee break time at most companies she gets the answer within seconds.
12:30pm - A current customer needs to know what size and color t-shirts you currently have available in a certain brand name. When most other companies are "out to lunch" he gets the information within seconds.
5:05pm - A prospective customer wants to know your shipping costs for 6,000 t-shirts. Even though its after 5, he get the costs in seconds.
9:20pm - A new customer that ordered 100 t-shirts a few days ago wants to know the status of their order. Youre at a movie but she gets a status update in seconds.
Midnight - The business owner that requested wholesale information at 7:00am needs to know if you charge extra for each silkscreen, how much, what paint colors cost extra, are light shirts less expensive than dark colors, etc. Youre having a snack but he gets his answers to the most commonly asked questions in seconds.
3:35am - That customer that wanted a current price list yesterday morning wants to place an order for 600 t-shirts and needs an order form. They get it within seconds and you have a good nights sleep.
And all of this is done with e-mail. No need to have access to the World Wide Web or the Internet.
How?
Its simple. Autoresponders!
An autoresponder is much like a FAX-on-demand where you call a number and punch in a code on your phones key pad in order to receive a document, except its done through e-mail. Many people refer to an autoresponder as a "24 hour Virtual Secretary".
Autoresponders are actually simple text files that you put together with information about your company, price lists, wholesale information, ordering procedures, order status updates, Frequently Asked Questions (FAQs) and answers, sales letters, order forms and anything else you want your customers and prospective customers to know immediately. No need to transfer a call from a receptionist to a sales rep then to an order clerk and so on.
You assign unique names to each file such as:
ordering@ourlist.net
prices@ourlist.net
FAQ@ourlist.net
wholesale@ourlist.net
etc. You get the idea.
These text files are then loaded onto a host server and when a customer or prospective customer sends a message to the e-mail address you have assigned to the autoresponder your information is immediately, usually within seconds, returned to the customers e-mail box.
Advantages to autoresponders include:
* Customers can receive your information any time day or night, 24 hours a day, 365 days a year.
* Even if your e-mail, computer or local telephone service is not working you can still provide information to your customers.
* No need for customers to wait for you to respond to them. They get the information within seconds.
* Costs for such services are NO where near the cost of a real secretary. They start as low as $24 a year. Thats just $2.00 a month.
* Have you heard about target marketing? Well, with autoresponders you get a very targeted mailing list. You see, when someone requests information from your autoresponder their e-mail address is captured in a file on your host server. You have access to these e-mail addresses and can then send selected and targeted information to your customers offering specials and new product information to name a few ideas.
Autoresponders are one of the best choices for online marketing to your customers and prospective customers available today and they can cost as little as $1.75 a month. Dont miss out on this opportunity.
For More Info...
For more information on how you can get your sales material on autoresponders TODAY or if you want to start making some really good commissions by reselling autoresponders. Send any blank e-mail message to autoresponder@ourlist.net.
By Angela Smith - World Wide Information Outlet
Copyright WWIO 1997-99. All rights reserved.
About the Author
Angela Smith is owner of WWIO and JMAC Enterprises, a full service web hosting company located in Prince George, VA. She brings almost 10 years of online experience (since the days of the BBSs) to local, national and international businesses looking for an online presence.
as-art2@certificate.net
http://certificate.net/netdesigns
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