At Least Double Your On-Line Profits Using Programmable Followup

The first time I ever used a pre-programmed auto-responder system. I couldnt believe the ratio of prospect to sales I was getting. I was used to getting about 5% which I understand is pretty good,( 1% to 2%) is closer to normal.

But the problem with 1% or 2% prospect to sales ratio is that your costs in time and effort are fairly constant, the higher the conversion rate the more profit you earn.

For example lets say you run a classified ad. It costs five dollars to produce 4 leads. 20 leads cost me $25. If you make one sale out of 20 leads and your product costs $20. You are out of business before you even get started. You see in the past I had thought that it would be impossible to dramatically increase the lead to sales ratio.

Once I started using programable auto-responders I couldnt believe the difference in my results. Using the same example lets look again at the numbers. You have a "silly little" classified ad that costs $5. you get the same 20 leads for the same $25 as before but this time you follow-up with 7-10 follow-up messages each one brief, educational and compelling.

This time I get 5 sales from the same 20 leads, my product sells for the same $20. In this case the same $25 ad brings in $100.

You see how my profits have gone up over 400%. Profitability is the key here.

Im following a 2 step marketing method

1) Write teaser ad to bring in leads

2) Sort the leads turn as many as possible into customers.

Now I know how to make 400% more profit with the same investment all I had to do was do the same things over and over.

Its rarely that simple. I started testing with SmartBotPRO Its free and worth it at half the price, but I kept getting more and more spam email. Whenever I asked to get off another list I would get a message telling me if I got off their lists "might" loose my free account.

http://www.smartbotpro.net/arsignup.html
The system did serve a purpose, it taught me how to fine tune my follow-up marketing program.

Next I bought a follow-up system from Aweber. Their service was great. I dont have any complaints, in fact I remain a re-seller of their system, its so well known and respected but I dont make very big.
http://www.aweber.com/?884
Request his demo messages. They are a great example of how to use programable responders. It sold me.

But there was still one problem. I have several products I wanted to market and the $20 a month for each follow-up system amounted to over $100 a month. Thats too much money to justify for some products that are not as profitable.

I spent most of this spring searching out the ideal follow-up system. I found mostly loosers with a couple of notable exceptions.

Postmaster is a software program that runs off your computers hard drive not off a server which is much faster. I purchased the Postmaster software and it works fine.
http://www.smithfam.com/postmaster.html

I kept on looking because by this time I was wanting to find a follow-up system that I could resell that would do for others what it had done for me.

I found a system that could work with several products, each with different schedules and a different number of follow-ups. A system that could send more than 7 follow-up messages over days, weeks and even months.

I bought the software and installed it on my server. I have been beta testing the system with great results since early May.

August 1st I am releasing the follow-up system to the public. The cost is only $20 a month and comes with the ability to manage 5 separate programs. You can get it for a lot less when you purchase several months in advance.

Read how I grew my sales over 400% in three months
http://www.smithfam.com/ai/autoinfo.html

I set up a working demo account you can try it out. http://www.smithfam.com/cgi-bin/aefs/aefs.cgi
Username=demo
Password=demo

I will release a reseller program very soon in time to prepare your follow-up messages for this fall when things will really heat up. You should be able to easily earn more than enough to pay for your own account introducing the system to others. Its a great marketing tool because it really works.

So far I have discussed how I used follow-up to earn more profit from a smaller investment, but that is step two.

Step one is about getting the leads in the first place. A follow-up program works when you have requests for information.

This month in the on-line version of the marketing E-Zine which is is also released today I have a published a great article dealing with the process of gathering leads and writing "Killer Ads".

Learn how you can generate ads that are capable of actually earning you thousands of dollars over time.

Check it out and tell me what you think

HOW TO CREATE AN AD INCUBATOR. Part 1
http://www.smithfam.com/news/aug99e.html

How to Create an Ad Incubator - Part 2
http://www.smithfam.com/news/aug99f.html

Dont forget to check out the August Issue Of the E-Zine
http://www.smithfam.com/news/current.html

Best Wishes

Bob

About the Author

:To contact see details below.


bob@smithfam.com
http://www.smithfam.com