Creating Banner Ads That Work
| Category: Banner Advertising | Date: 2001-06-14 |
If you’ve been doing business on the net or have been doing the research you must have read about the decline of banner ads. In particular their click-through rate is a pitiful 0.2% to 0.4%. That means that for every 1,000 banners you show, you'll get an average of two to four people to click on the ad. With those figures you really wonder if you should invest your time in the advertising medium.
I wouldn’t allocate too much money from your budget especially if you’re operating on a tight one however, you must design your banner ads CORRECTLY for them to become successful and worth your time.
Never create banner ads with eye-catching graphics and arresting colors that scream Click Me Please. Remember successful advertising on the net requires great copy. On that note keep the design simple and work on what you want the banner ad to say.
The most effective tactic in creating successful banner ads is to relate a benefit to the reader. Simply said focus on clear benefits that have strong relevance to your target customers. With a clear benefit that the reader can identify with the banner itself can pull on those benefits to capture customers' attention.
The most effective banner ads on the net are those that capture someone's interest or pique curiosity. The fact is that you can create ads that have good results without lots of fancy graphics or expensive animation. But you do need a compelling, simple message. Incorporate your Unique Selling Position into your advertising especially banner ads.
Avoid identifying yourself in the banner ads that you create try to mask your identity and hide your URL address and logo. Many visitors will not even give you a chance if you’re easily identified.
From a design standpoint banners whose background color matched the page color will receive a higher click through rate because they simply don’t look like the typical rectangular banner ads we’ve all come to know. Create your banner ads so that they blend in with the page that way they look invisible. Banners that look like drop down menus and other similar windows applications are known to generate high click-through rates. The very last thing when designing your banner ad after you write a compelling message incorporating a Unique Selling Position or your product’s benefit, call for action. Just simply add the words, Click here. Turn that web surfer into a click through.
On a final note change your banners often. After a few hundred thousand impressions a banner ad becomes stale and it's click-through rate will drop. You must track your banners so you can track which banner ads work.
About the Author
Copyright (c) 2001 Andres Munoz
Andres publishes the "MyBiz E-zine" newsletter featuring articles about Promotion, Internet Marketing and Home Business advice and tips. The MyBiz reader will receive an article rich e-zine with few ads. To subscribe send e-mail to mybusiness-resource.com?Subject=Subscribe
:To contact see details below.
newsletter@mybusiness-resource.com?
I wouldn’t allocate too much money from your budget especially if you’re operating on a tight one however, you must design your banner ads CORRECTLY for them to become successful and worth your time.
Never create banner ads with eye-catching graphics and arresting colors that scream Click Me Please. Remember successful advertising on the net requires great copy. On that note keep the design simple and work on what you want the banner ad to say.
The most effective tactic in creating successful banner ads is to relate a benefit to the reader. Simply said focus on clear benefits that have strong relevance to your target customers. With a clear benefit that the reader can identify with the banner itself can pull on those benefits to capture customers' attention.
The most effective banner ads on the net are those that capture someone's interest or pique curiosity. The fact is that you can create ads that have good results without lots of fancy graphics or expensive animation. But you do need a compelling, simple message. Incorporate your Unique Selling Position into your advertising especially banner ads.
Avoid identifying yourself in the banner ads that you create try to mask your identity and hide your URL address and logo. Many visitors will not even give you a chance if you’re easily identified.
From a design standpoint banners whose background color matched the page color will receive a higher click through rate because they simply don’t look like the typical rectangular banner ads we’ve all come to know. Create your banner ads so that they blend in with the page that way they look invisible. Banners that look like drop down menus and other similar windows applications are known to generate high click-through rates. The very last thing when designing your banner ad after you write a compelling message incorporating a Unique Selling Position or your product’s benefit, call for action. Just simply add the words, Click here. Turn that web surfer into a click through.
On a final note change your banners often. After a few hundred thousand impressions a banner ad becomes stale and it's click-through rate will drop. You must track your banners so you can track which banner ads work.
About the Author
Copyright (c) 2001 Andres Munoz
Andres publishes the "MyBiz E-zine" newsletter featuring articles about Promotion, Internet Marketing and Home Business advice and tips. The MyBiz reader will receive an article rich e-zine with few ads. To subscribe send e-mail to mybusiness-resource.com?Subject=Subscribe
:To contact see details below.
newsletter@mybusiness-resource.com?
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