Spin money with rotating banners

Banners can be found in almost every website. Its popularity as an online advertising vehicle is undisputed although its effectiveness has been under scrutiny lately. Just like radio and TV commercials, we are beginning to click past banners without paying much attention to them. The average click-through rate on banners is only 2.6% - about the same as regular direct mail.

If you want to sell banner ad space on your site, you must come up with a winning strategy to increase the banners click-through rate. Here are some tips to make your banner advertising more effective:

+ Accept only advertisers whose products or services are complementary to your web contents.

+ Encourage the use of animated banners to attract viewers attention.

+ Place only one banner per page.

+ Your web page should have a light color or white background for maximum contrast with the banners.

+ Entice people to click on the banners with phrases like "Click here for more information!" or "Win a prize!"

The above measures may attract first-time visitors, but definitely not the repeat visitors. Having seen the same banner in that same spot over and over again, it is unlikely that a repeat visitor would ever click on the banner.

This banner burnout phenomenon can be avoided with a good banner rotation engine. Each time a person goes to your site, the rotation engine will rotate the banners stored in its inventory and present a new banner to the visitor.

The rotation engine can also be used to rotate banners throughout the entire site, in effect, increasing your ad space inventory by many folds. With this system, you can actually run as many banners as you like if you accept advertising on a pay-per-impression basis.

Most advertisers want to place their banners on the main index pages for maximum exposure. As a result, it is not uncommon for popular portal to display up to ten banners on its homepage and none on its content pages. With an automated rotation engine installed throughout the entire site, advertisers need not specify where they want to place their banners. Their banners will be randomly displayed wherever the visitor goes.

Obviously, you need a good banner rotation engine to achieve the above objective - one that will let you track vital statistics such as impressions, click-through, and click-through ratio. There are more than a few banner rotation engines available on the net, but their prices of a few thousands dollars would cut deeply into your profit margins. This is where OrbitCycle comes in.

OrbitCycle banner rotation engine is free of charge! It provides real-time detailed statistics on your banners impression, click-through and click-through ratio. With OrbitCycle, you dont have to know any type of programming. The program is hosted on OrbitCycles server, which offers an easy-to-use interface that lets you add, delete and track your banners easily.

You can get the banner rotation engine at http://www.orbitcycle.com. There is no catch! For allowing you to use OrbitCycle free of charge, the company will use 10% of your accounts banner impressions to run its own banners or its advertisers banners. This is a low price to pay considering the fact that most banner exchanges offer a 2-for-1 exchange, which represent an effective cost of 50% for using their services.

About the author:

Patrick Tan, an entrepreneur and former journalist, offers a complete range of e-commerce solutions and services (editing, writing, translation, content development, web design, etc) to help you build a successful career online. Visit his site at aloha-city.com for more information. He publishes a free newsletter to share his experience and business know-how. Subscribe Now! basics@aloha-city.com
:To contact see details below.


patrick@aloha-city.com
http://www.aloha-city.com