Apocalypse Net: Not With a Bang, but a Whimper
| Category: Business Development | Date: 2003-08-27 |
a·poc·a·lypse
Great or total devastation;
A prophetic disclosure; a revelation.
1979. Millions of eyes recoiled in horror as the surrealistic journey through the depths of the jungles of Cambodia unfolded. Death. Napalm. A horrifying tale of madness, power and control. Then... a ritual sacrifice and a machete. The end of existence as they knew it.
Francis Ford Coppolas controversial masterpiece, "Apocalypse Now," won two Oscars, three Golden Globe awards - and raked in a mind boggling 150 million dollars.
Those raised with the good book may be familiar with the last chapter. "The Revelation to John." It speaks of the last days of our known civilization on Earth." Not unlike Coppolas masterpiece, it is filled with battle scenes, blood and gore, sin and deception. The ultimate "good versus evil" story. Perhaps youve heard of it by the more popular name - "The Apocalypse?"
Indeed, since the dawn of time, man has held a deep fascination with the theory of the apocalypse. Good versus evil. The triumph of good, and the end of the world as we know it. I wonder, would we recognize an apocalypse looming on the horizon?
Nobel prize winning literary giant, T.S. Eliot thought not. In 1925, as he penned "Hollow Men," he concluded with: "This is the way the world ends. Not with a bang but a whimper."
If youve read recent news reports about FTC crackdowns, criminal charges against spammers, denial of service attacks launched remotely from the computers of innocent people, and fraud charges running rampant... you may sense an apocalypse looming on the horizon. On the Internet.
If you have experienced response rates less than one percent, or accepted the theory that people need to receive ten or more of your sales messages before they even consider buying anything from you... you may sense an apocalypse looming on the horizon. On the Internet.
I believe that people are the same, today, as they were centuries ago. Technology has advanced. Our basic wants and needs - remain the same. We work and we play, we laugh and we cry. Above all, we want to be respected. We expect value for our dollar.
We are not leads. We are not wallets, or click throughs. We cannot be bought from list brokers for so many pennies per thousand. We are flesh and blood human beings that want - that demand - respect. We protest in silence. We refuse to click. We refuse to buy. We delete and ignore. Whimpers falling on deaf ears?
With over two decades of sales and marketing experience under my belt, I like to think Ive learned a little about people. Personally, I enjoy Joe Vitales writing. I am sure that Mark Joyners farewell package must be packed with treasure to command a price that may well be close to a months salary for the average Joe.
However, when I receive seven (count them... seven!) sales pitches in less than seven hours, each with a different affiliate ID attached, I cannot help but feel that I am viewed as little but a wallet - or worse - that Ive stumbled into some terribly twisted Internet pimp parade.
The Internet is, indeed, the greatest communication tool available to us today. Never before have we been able to reach so many people so quickly and in such a cost effective manner. Are we using this? Or abusing it?
Did you know that in a recent Gallup poll, marketers and advertisers appeared at the bottom of the list of "perceived ethics by profession," along with used car salesmen and lawyers? I did not see this article distributed with the fervor that the latest and greatest programs and products are. Not with a bang, but a whimper?
Dont get me wrong. I love to buy things. I simply hate being "sold." Dont you?
I am tired of the large print giving and the small print taking away. I am tired of the deluge of ads invading my space and touting poor quality goods that are not improved by merit of the names that endorse them. I am tired of hype. When all things are touted as the best and the greatest, those words lose their meaning.
Do you feel this, too? Is there an apocalypse looming on the horizon? A change in the world of Internet marketing as we know it?
Id love to hear your view. Take a moment and email me your opinion. Ill review and compile the results for a future issue. Make sure to include your website URL so I may credit you appropriately.
About the Author
Mark A. Ungvarsky Secure Marketing, LLC
Mark has been in sales and marketing for over 25 years. Being ordinary will net you the ordinary results. Maybe its time to be extraordinary. Need help? A change? If getting started or doing better is your desire contact Mark to discover your potential.
securemarketingsolutions.com/contact.html
contact@securemarketingsolutions.com
http://www.securemarketingsolutions.com
Great or total devastation;
A prophetic disclosure; a revelation.
1979. Millions of eyes recoiled in horror as the surrealistic journey through the depths of the jungles of Cambodia unfolded. Death. Napalm. A horrifying tale of madness, power and control. Then... a ritual sacrifice and a machete. The end of existence as they knew it.
Francis Ford Coppolas controversial masterpiece, "Apocalypse Now," won two Oscars, three Golden Globe awards - and raked in a mind boggling 150 million dollars.
Those raised with the good book may be familiar with the last chapter. "The Revelation to John." It speaks of the last days of our known civilization on Earth." Not unlike Coppolas masterpiece, it is filled with battle scenes, blood and gore, sin and deception. The ultimate "good versus evil" story. Perhaps youve heard of it by the more popular name - "The Apocalypse?"
Indeed, since the dawn of time, man has held a deep fascination with the theory of the apocalypse. Good versus evil. The triumph of good, and the end of the world as we know it. I wonder, would we recognize an apocalypse looming on the horizon?
Nobel prize winning literary giant, T.S. Eliot thought not. In 1925, as he penned "Hollow Men," he concluded with: "This is the way the world ends. Not with a bang but a whimper."
If youve read recent news reports about FTC crackdowns, criminal charges against spammers, denial of service attacks launched remotely from the computers of innocent people, and fraud charges running rampant... you may sense an apocalypse looming on the horizon. On the Internet.
If you have experienced response rates less than one percent, or accepted the theory that people need to receive ten or more of your sales messages before they even consider buying anything from you... you may sense an apocalypse looming on the horizon. On the Internet.
I believe that people are the same, today, as they were centuries ago. Technology has advanced. Our basic wants and needs - remain the same. We work and we play, we laugh and we cry. Above all, we want to be respected. We expect value for our dollar.
We are not leads. We are not wallets, or click throughs. We cannot be bought from list brokers for so many pennies per thousand. We are flesh and blood human beings that want - that demand - respect. We protest in silence. We refuse to click. We refuse to buy. We delete and ignore. Whimpers falling on deaf ears?
With over two decades of sales and marketing experience under my belt, I like to think Ive learned a little about people. Personally, I enjoy Joe Vitales writing. I am sure that Mark Joyners farewell package must be packed with treasure to command a price that may well be close to a months salary for the average Joe.
However, when I receive seven (count them... seven!) sales pitches in less than seven hours, each with a different affiliate ID attached, I cannot help but feel that I am viewed as little but a wallet - or worse - that Ive stumbled into some terribly twisted Internet pimp parade.
The Internet is, indeed, the greatest communication tool available to us today. Never before have we been able to reach so many people so quickly and in such a cost effective manner. Are we using this? Or abusing it?
Did you know that in a recent Gallup poll, marketers and advertisers appeared at the bottom of the list of "perceived ethics by profession," along with used car salesmen and lawyers? I did not see this article distributed with the fervor that the latest and greatest programs and products are. Not with a bang, but a whimper?
Dont get me wrong. I love to buy things. I simply hate being "sold." Dont you?
I am tired of the large print giving and the small print taking away. I am tired of the deluge of ads invading my space and touting poor quality goods that are not improved by merit of the names that endorse them. I am tired of hype. When all things are touted as the best and the greatest, those words lose their meaning.
Do you feel this, too? Is there an apocalypse looming on the horizon? A change in the world of Internet marketing as we know it?
Id love to hear your view. Take a moment and email me your opinion. Ill review and compile the results for a future issue. Make sure to include your website URL so I may credit you appropriately.
About the Author
Mark A. Ungvarsky Secure Marketing, LLC
Mark has been in sales and marketing for over 25 years. Being ordinary will net you the ordinary results. Maybe its time to be extraordinary. Need help? A change? If getting started or doing better is your desire contact Mark to discover your potential.
securemarketingsolutions.com/contact.html
contact@securemarketingsolutions.com
http://www.securemarketingsolutions.com
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