Be a "Dream-Broker" For Your Customers!
| Category: Business Development | Date: 2001-11-13 |
We all have a dream. Maybe that dream is to find spiritual contentment, or maybe that dream is to have a healthy, happy family. Maybe that dream is just having enough time to play all the golf you want. Whatever dreams we have, they help dictate who we are and how we act -- especially when it comes to buying.
The most successful salespeople are the ones who become "Dream-Brokers" for their customers -- that is, they understand what their customers desire, and find a way to help them achieve it. Business opportunities are a perfect example of how this works. The business opportunities that are the most appealing are the ones that not only talk about the money that it can generate, but show how this fits into a customer's dreams.
This process starts with the "research" stage -- before you even begin marketing, you need to take some time to understand your audience. What is it that they want? What are their desires and values? The answers to these questions will help you choose the best way to present your offer or product.
Then, as you create your marketing, focus on these desires in your writing. Remember that, for most people, money is just a MEANS for getting something else, not an END in itself. If you can show how your offer will help the customer get what he or she REALLY wants, you will have a much better chance for a sale. It's amazing how many times I've seen marketing that focused just on the money, rather than going deeper.
Also, you can help the customer reach their dreams in stages. For instance, we all know that no business opportunity out there will really make you $1,000,000 in the first 15 minutes -- financial success takes some time. However, you can give your customers a "taste" of their dreams to come -- that's why giving away "Free Vacation" Certificates have become such a powerful incentive in business. They give customers a little bit of their dreams (after all, the desire to travel is a common dream for most of us). The added appeal of an inexpensive incentive like this can go a long way in creating more sales and larger profits for your business.
The important thing to remember here is that we are the most successful when we actually help our customers achieve their goals and desires, rather than just cashing in on them. As I said before, we all have dreams, and one that we should all have is to feel the satisfaction of helping other people see their dreams come true.
About the Author
Author Evan Fisher specializes in helping businesses find the marketing and promotion tools they need to survive. He is constantly on the lookout for the best ways to make his clients become more effective, profitable, and competitive. To find out more about some of the special opportunities that he has discovered (and that YOU can profit from!), just visit http://www.marketingpromo.com/cgi-bin/af/b.cgi/1437.
:To contact Evan see details below.
sailing57@juno.com
http://www.marketingpromo.com/cgi-bin/af
The most successful salespeople are the ones who become "Dream-Brokers" for their customers -- that is, they understand what their customers desire, and find a way to help them achieve it. Business opportunities are a perfect example of how this works. The business opportunities that are the most appealing are the ones that not only talk about the money that it can generate, but show how this fits into a customer's dreams.
This process starts with the "research" stage -- before you even begin marketing, you need to take some time to understand your audience. What is it that they want? What are their desires and values? The answers to these questions will help you choose the best way to present your offer or product.
Then, as you create your marketing, focus on these desires in your writing. Remember that, for most people, money is just a MEANS for getting something else, not an END in itself. If you can show how your offer will help the customer get what he or she REALLY wants, you will have a much better chance for a sale. It's amazing how many times I've seen marketing that focused just on the money, rather than going deeper.
Also, you can help the customer reach their dreams in stages. For instance, we all know that no business opportunity out there will really make you $1,000,000 in the first 15 minutes -- financial success takes some time. However, you can give your customers a "taste" of their dreams to come -- that's why giving away "Free Vacation" Certificates have become such a powerful incentive in business. They give customers a little bit of their dreams (after all, the desire to travel is a common dream for most of us). The added appeal of an inexpensive incentive like this can go a long way in creating more sales and larger profits for your business.
The important thing to remember here is that we are the most successful when we actually help our customers achieve their goals and desires, rather than just cashing in on them. As I said before, we all have dreams, and one that we should all have is to feel the satisfaction of helping other people see their dreams come true.
About the Author
Author Evan Fisher specializes in helping businesses find the marketing and promotion tools they need to survive. He is constantly on the lookout for the best ways to make his clients become more effective, profitable, and competitive. To find out more about some of the special opportunities that he has discovered (and that YOU can profit from!), just visit http://www.marketingpromo.com/cgi-bin/af/b.cgi/1437.
:To contact Evan see details below.
sailing57@juno.com
http://www.marketingpromo.com/cgi-bin/af
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