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Getting Down in the Dirt

Category: Business Development Date: 2003-03-19
Have you ever had a house built? If not, surely you've watched one go up.

For a long time, it seems that nothing's happening. The site preparation, excavation and foundation-building seem to take a long time with little noticeable progress.

Then the framing starts--and things take on a faster pace.

Or does it?

It's true the erection of the walls and roof happen quickly. The shape of the new structure looks more familiar and there's more "bulk" to the project. Progress is more noticeable, but appearances can be deceiving.

Foundation work may not be very sexy or show progress as much as framing does, but we all know it's necessary.

Just imagine if we were to start putting up walls and hanging floor joists with the sills just sitting on the ground? It would be silly, wouldn't it? We wouldn't think of building our house without first building a firm foundation.

And yet, I see people's lives and even large companies built with little or no thought to a foundation. In the rush to make things happen, to create products and turn a profit, they build on weak footings.

In the past few years, we've seen thousands of dot-coms become dot-gones. They shot up quickly much like a house being framed. Things were happening so fast in the late nineties that few looked to see if there was any kind of a foundation supporting these structures.

One has only to look at the Enron mess to see that even extremely large and apparently well-established companies can be easily toppled by having weak foundations.

The foundation I'm talking about for people as well as large organizations is values and purpose.

We're now six weeks into our Core Values eCourse and those who've taken it have not found the task easy. And I didn't promise it would be. Getting down in the dirt and making sure the foundation is solid is not easy, fun or particularly dramatic.

It is, however, worth it.

By getting clear on our values, knowing who we are, what we're about and what we stand for, we can have something to stand ON. We have a foundation for our efforts.

This process makes it easier to make decisions, because we have a framework with which to evaluate our decisions.

It also saves us time because we can focus in on what really matters and not waste time chasing after things that don't serve our purpose.

We have a clarity and a power that's tangible--we can feel it. And in the process, we can ATTRACT success instead of PURSUING it.

Not only do we know ourselves better, but others know us. We become known by our values and our purpose. It's part of our identity. In the case of a company, it becomes our corporate DNA--it's our reason for being.

Yes, it may sometimes seem slow and we may not always see rapid progress, but building a firm foundation of core values and solid purpose will provide the support for lasting success.

About the Author

Copyright 2001 Michael Angier & Success Networks International. Michael Angier is the founder and president of Success Networks. Success Net's mission is to inform, inspire and empower people to be their best--personally and professionally. Download their free eBooklet, KEYS TO PERSONAL EFFECTIVENESS from http://www.SuccessNet.org/keys.htm. Free subscriptions, memberships, books and SuccessMark Cards are available at SuccessNet.org

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 • Affiliate Marketing
 • Affiliate Marketing - Basics
 • Affiliate Marketing - Development
 • Affiliate Marketing - Setting Up
 • Archive catalogue
 • Autoresponders
 • Banner Advertising
 • Business Development
 • Checklists
 • Competitors
 • Copy Writing
 • Copy Writing - ad copy
 • Copy Writing - email copy
 • Copy Writing - sales copy
 • Customer Service
 • Database Marketing
 • Direct Mail
 • Domain Names
 • E-books
 • E-commerce
 • E-mail Marketing
 • E-zines
 • E-zines: Advertising
 • E-zines: Promotion
 • E-zines: Subscribers
 • E-zines: Writing
 • Entrepreneurship
 • Free Services
 • Home Based Business
 • Home Based Business - Finance
 • Home Based Business - Getting Started
 • Home Based Business - is it for YOU?
 • Home Based Business - Marketing
 • Internet Tips
 • Market Research
 • Marketing
 • Marketing Strategy
 • Net Business Start ups
 • Networking(MLM)
 • Newsletters/Newsgroups
 • Online Payments
 • Online Promotion
 • PC KNOW HOW
 • Personal Development For Marketeers
 • PR/Publicity and Media
 • Sales Tips
 • Search Engines
 • Search Engines - Keywords
 • Search engines - Optimisation
 • Selling Techniques
 • Surveys and Statistics
 • Telesales
 • Top 10 Tips
 • Traffic and Tracking
 • Viral Marketing
 • Website Design and Development
 • ZeLatest